Specialist Paid Search Jobs in New York

Hands-on Keyboard’ experience in search management platforms.

Seeking 1.5-2 years of hands-on experience in the strategy, execution & optimization of digital media campaigns with a focus in SEM

Analytical skills to interpret overall search performance and recommend optimizations to improve performance.

1.5 - 2+ years experience in paid search. Digital ad agency experience.

Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum)

Plan, coordinate.and administer numerous presentations for your managed accounts

4+ years of experience in paid marketing across both an agency and inhouse

Experience executing, analyzing, and optimizing large-scale paid search campaigns

Experience managing and optimizing e-commerce product catalogs

Strategize, plan, execute and optimize full-funnel acquisition and retention campaigns across paid search channels (Google Search and Shopping and Performance Max)

Collaborate with internal teams to develop data driven testing roadmaps to maximize revenue, audience targeting, media placements, and messaging.

Own the maintenance and optimization of our digital product catalog for use across all major platforms and partners

Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.

Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.

Proven track record of successful SEM campaign management and achieving business goals.

Manage SEM budgets and allocate spending to maximize ROAS

Experience in keyword research, ad creation, and landing page optimization.

Certification such as Google Ads and Google Analytics are highly desirable.

You possess excellent problem-solving and critical thinking abilities.

Input and reconcile client billings on an ongoing basis under Manager supervision.

BA/BS degree (Finance, Economics, Mathematics, Statistics a plus)

Strong analytical, quantitative, and problem-solving skills.

Strong written and verbal communication skills.

BONUS EXP: Google Ads; Microsoft Ads; SA360; Google Analytics; Advanced skills in Excel, SQL, R, Python.

Excellent analytical skills and experience using data to find meaningful and actionable insights.

Manage multiple budgets across platforms, and optimize spend towards key audience segments and events

2+ years experience in media buying (paid search, social media, programmatic)

Generous benefits package and unlimited PTO

Planning and executing campaigns on paid search, paid social, programmatic display native and other top digital media channels

Optimize performance and ensure accurate KPI reporting through monitoring and analyzing data

Staying on top of client communication + demonstrate strong project management skills

You have strong knowledge of Google Analytics UA or GA4, Google Tag Manager, SimilarWeb, SEMrush, Ahrefs, MOZ, etc

2-3+ years of experience managing SEM campaigns across Google, Bing and Apple Search

Data-driven A/B testing experience to evaluate ad variations, landing page performance, and other campaign elements

Experience in utilizing AI Tools such as Google BARD and ChatGPT for efficient copy and strategic view-point development

Experience collaborating with an SEO specialist to identify keyword opportunities that have led to high ad engagement is a major plus.

Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment

2+ years’ experience with a track record of delivering success in a similar role

Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform

Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.

Demonstrable experience driving growth through testing and analytics

Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential

Strong knowledge of keyword bidding strategies, budget cap management, and optimization tactics

Excellent organizational, communication, time, and project management skills who thrives in a fast-paced environment

Partners closely with the Digital Marketing Operations team on the implementation of new tags/pixels, product feeds, and audience management

4-6 years of experience managing Paid Search at an agency or at a large organization

Self-motivated individual with the ability to anticipate future business needs/requirements and drive ideation and innovation

Hands-on experience with Google Ads, DV360, and SA360 preferred

Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns

Knowledge of and in-platform experience with Google Ads and Paid Search

2+ years professional experience in analytics, advertising, ad tech, or media

1+ years of professional experience working with Google Search

Strong math and statistics foundational knowledge

Some experience presenting work and the desire to develop this area

Be proficient in invoice and billing management of paid search accounts, to support the finance team

Take control of the day-to-day management of paid search, including bidding, budgeting and advanced optimizations

Take full ownership for selected Paid Search accounts and responsibilities, working across regions and campaigns

Conduct keyword research and manage the creation of large keyword lists as well as understanding match types

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

Build comprehensive PPC structures, inclusive of Campaign, Ad Group, Keyword and destination URLs

Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.

2+ years of hands-on, in-platform experience within a Paid Search position.

Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.

Strong verbal and written communication skills.

Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.

Ensure campaigns are executed flawlessly, with a constant eye on performance.

· Develop campaigns with in-depth keyword research, ad copy, bid management and quality assurance testing

· Time efficient management of client deliverables and the production of weekly/monthly reporting

· Experience on retail, finance, entertainment and ecommerce clients is a plus

· Manage campaigns across multiple search platforms, including Google & Bing/Yahoo!, and other performance media networks

· Experience with recommending & implementing SEM strategy

· Experience using Google Analytics metrics to help optimize SEM campaigns