Paid Search Planner Jobs

We are a 4 x Ad Age Best Place to Work award winner, fast growing, 600+ person (globally), independent (no holding company), minority owned communications and media planning agency with a heart of gold and an ambition to scale with soul.

Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists in silos’s. Rather, we are cross-trained individuals who manage insights planning, execution, and measurement across all channels.

Our culture can’t be beat. We have insanely collaborative people who enjoy one another and love Crossmedia. We lean in, we participate, and we help to make this a company that we all are proud to be part of. Although we have amazing office hubs, we offer a work from anywhere option with tons of flexibility, and we have one of the best benefit packages out there. We offer a fully funded healthcare option, open PTO, generous maternity/paternity leave, tuition reimbursement, student loan repayment help, 401k matching, Burgerday (ask us about this!) and much more!

Our client roster includes US Bank, White Castle, NASCAR, Tommy Hilfiger, PWC, Planet Fitness, Invesco, Corebridge, NYU Langone and more.

YOUR ROLE

We are hiring a Planner/Paid Search to join our Performance Media team. This role is focused on paid search and sits within our Performance Media team, which covers biddable media - Paid Social, Paid Search, and Programmatic. This role collaborates with account planning and analytic teams, as well as having daily client contact.

• Leadership: Mentor junior staff within the paid search team to help guide career development
• Seeking 1.5-2 years of hands-on experience in the strategy, execution & optimization of digital media campaigns with a focus in SEM
• Analytical skills to interpret overall search performance and recommend optimizations to improve performance.
• Additional experience with 3rd party digital ad tech or ad networks such as adservers, site side analytics, DMPs, PMDs and/or multi-touch attribution is a plus.
• Ensuring best-in-class strategy and execution. You know how to communicate with clients verbally, and in written form and have strong presentation skills.
• Experience working in Google Ads, SA360 (Search Ads 360) or 3rd party management platforms and running a variety of media tactics within those platforms such as SEM, GDN, Retargeting, Audience Targeting, and Shopping.

You’re diligent and disciplined and comfortable in a casual and collaborative environment. Most importantly, you’re truly passionate about advertising and enjoy both teaching and learning about the wonderful world of paid search and digital media.

REQUIREMENTS

• Plan, coordinate.and administer numerous presentations for your managed accounts
• Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum)
• Provide daily, weekly, monthly and yearly reporting & analysis strategy Communicate key performance trends to your account lead and clients
• Work closely with display and digital marketing teams on development and execution of integrated marketing plans
• Create effective ad copy to produce optimal click through and conversion rates
• Strong organizational skills and ability to balance tight deadlines and challenges.
• Lead regular status update calls with clients to ensure optimal performance
• 1.5 - 2+ years experience in paid search. Digital ad agency experience.
• Ability to established relationships with vendors (Google & MSN representatives)
• Supervise the everyday performance of search engine marketing (SEM) campaigns.
• Hands-on Keyboard’ experience in search management platforms.
• Conduct keyword research to drive new areas of growth for your clients

Benefits Include:

Casual work environment, fully funded healthcare options, open/flexible PTO, generous maternity/paternity leave, tuition reimbursement, student loan repayment help, 401k matching.

Salary 65-78k, commensurate with experience.