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Paid Search Data Analyst (Remote)
Company | Sonic Electronix, Inc. |
Address | , Louisville |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-12-14 |
Posted at | 9 months ago |
We are looking for a Marketing Data Analyst who will be responsible for developing, implementing, and optimizing programmatic advertising campaigns across multiple platforms.
Responsibilities
- Become a platform expert, familiar with all optimization levers and features of the DSP
- Keep up-to-date with industry trends and be a subject matter expert on programmatic media buying
- Stay apprised of current and new DSP functionality and/or data offerings and successfully deploy on relevant campaigns
- Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup)
- Effectively communicate digital strategies and rationale for tactical approaches of each campaign
- Be a platform expert, familiar with all optimization levers and features of the DSP
- Spot opportunities for new tactics/improved ROI/forecast investment and return
- Help identify new opportunities, and present recommendations for growth
- Collaborate with Analytics and Database Teams to leverage DMP segments for specialized targeting
- Collaborate with IT, Ad Operations, and Media Planning Teams on site tagging, creative tag delivery, campaign strategy/execution, and reporting
Qualifications
- Proven technical knowledge to understand how to utilize our tech stack to design and optimize campaigns
- Experience buying or selling media on an advertising platform (DSP, SSP, Google AdWords)
- Expert in Excel and/or Spreadsheets
- Bachelor’s degree in a technical or business discipline (Economics, Business, Engineering, Mathematics)
- Competitive monitoring tools, ComScore, Compete, Pathmatics, is preferred
- At least 1 year experience in an analytical capacity
What We Offer
You’ll get sweet discounts on all the audio and electronics your ears and wallet can handle, but the fun doesn’t stop there. A list of our perks include:
- Competitive compensation package, including salary, bonuses on hiring goals, and company merit-based bonuses
- Entrepreneurial, can-do passionate team
- Driven work environment that recognizes, respects and appreciates results
- Discounts on all the gear we sell
- No red tape or difficult access to management
- Vacation, sick and holiday pay
About Us
We use the gear we sell and love spreading audio bliss! We’re excited about our next chapter where we’re looking to revolutionize online shopping for audio in the car and on the go. We’re welcoming and excited to add super talented people to join this mission.
We’re a fun, energetic, successful dot-com with a great work environment and passion for audio. We have a casual dress code, plenty of products to geek out with, and growth in our future to get excited about.
Job Type: Full-time
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