Growth Marketing Associate, Paid Search

At DraftKings, we're inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space and are propelled by constant curiosity and diverse perspectives.

Be the strategy behind the game.

As a Growth Marketing Associate, you'll work alongside our world-class team of Marketers, Data Scientists, Engineers, and Product Managers. You will run SEM campaigns that grow a significant digital channel in-house. Our company is agile and values transparency, high levels of autonomy, and cross-functional collaboration. Sounds good to you? Join us.

What you’ll do as a Growth Marketing Associate:

• Design and execute A/B tests to maximize revenue opportunities.
• Conduct campaign analysis and share learnings across the team.
• Provide recommendations and executing bidding strategies, keyword expansion, ad copy and landing page testing.
• Work closely with the Marketing Creative team to build and test best-in-class creatives and SEM landing pages.
• Manage paid search performance marketing campaigns on web and mobile across various supply partners for our products.
• Create innovative solutions to optimize and deliver ad campaigns.
• Deep-dive data from SA 360, Google Analytics, and other sources, deriving insights and implementing actionable projects.
• Monitor competitor activity and adjust strategies to be responsive in a competitive environment.

What you’ll bring:

• Advanced Microsoft Excel domain knowledge is required.
• Data-driven, strategic mindset, and able to quickly identify new opportunities.
• Bachelor’s Degree in Marketing, Analytics, or a related field.
• At least one year hands-on experience executing and optimizing campaigns within various Paid Search platforms (Google, Apple, etc.).
• Exceptional analytical skills and attention to detail as well as the ability to clearly communicate results and define next steps.
• The ability to work independently or with a team in a fast-paced and dynamic environment.
• A passion for data and testing, with the ability to turn testing insights into actionable projects.

Join Us!

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to build what’s next? Apply now.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

The US base salary range for this full-time position is $52,000 - $81,600.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.