Senior Director, Digital Marketing Operations

Company Description
We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

About the Role
The Senior Director, Digital Marketing Operations leads a digital marketing team within the marketing COE to develop scalable processes and programs that drive digital marketing results. They educate and empower integrated marketing campaigns, lead martech management and deliver actionable insights that drive better business outcomes.
This individual will have demonstrated expertise managing marketing automation programs including Salesforce and Eloqua (or similar email marketing platform) to deliver a lead workflow program for end-to-end ROI reporting. They will have experience delivering programs using segmentation and audience profiling, demand generation capabilities, and marketing attribution modelling.
This is a highly cross functional role requiring both strategic and tactical execution, strong program management, and ability to lead a team. This leader will work closely with marketing, sales, and technical stakeholders to develop processes for a high growth marketing organization and should have exceptional problem-solving skills.
This role resides in Jersey City and reports to the AVP, Digital Marketing. The role works in the office 2 days/week.
Responsibilities

• Build and maintain a marketing technology stack that meets the needs of the business, is effective in engaging customers, provides scale to our customer communications, and drives efficiencies to hyper-scale pipeline and revenue growth
• Lead data strategy development and infrastructure deployment, including technology ownership and marketing process governance for data stewardship
• Manage, build, and optimize our lead workflow programs
• Lead the effort to develop a performance-based digital marketing organization, focused on improving and building scalable processes and programs to align marketing and sales efforts
• This includes lead scoring and routing, campaign creation, and inbound marketing channels, and help ensure a smooth handoff of leads to sales by improving our lead execution, funnel alignment, and sales SLA with sales ops
• Improve marketing campaign efficiency
• Create templatized marketing dashboards and reporting for campaign effectiveness in partnership with analytics lead – reports include campaign execution and tracking, budget to pipeline and revenue, marketing automation systems, database health and market segmentation
• Lead email marketing, Eloqua data maintenance, segmentation, and data/list imports
• Establish deep Eloqua and Salesforce integration to maximize functionality and sharing of data among marketing, sales, and customer service-related systems
• Provide leadership in defining, mapping, and documenting key marketing processes
• Build marketing attribution and audience profile models in partnership with analytics lead
• Share best practices and maintenance of lead generation campaigns, programs, drip and nurture programs for great campaign effectiveness

Qualifications

• Ability to drive results, lead cross-functional teams, influence others and foster positive collaboration
• Data-driven marketer proficient in A/B testing, conversion rate optimization, and email optimization
• Proficient in Microsoft Word, Excel, PowerPoint
• Experience with system administration of marketing functions in Salesforce.com – comfortable with technical conversations with sales ops around Salesforce workflows, objects, and triggers
• 10+ years’ experience in a Marketing Operations/Automation role or similar position
• Deep expertise and experience in B2B marketing
• Strong working knowledge of project management tools including Workfront, JIRA, and Confluence
• Strong prioritization, planning, and organizational skills
• Excellent communication skills: verbal, written, presentation; especially when working with teammates who may be technical or non-technical
• Bachelor's degree (preferably in Marketing, Business, or Communication) or equivalent experience; MBA a plus
• Advanced user of marketing automation systems like Eloqua; Eloqua certification a plus
• Strong analytical skills and ability to translate complex data sets into concrete business recommendations for marketing and sales, with the goal to optimize revenue-generating investments

Skills

• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
• Grit: passionate, self-directed and motivated; demonstrates endurance
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Innovative and creative thinker: pioneer who embraces bold ideas
• Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient

Additional Information
In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.
For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.
Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies. Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.
We’re 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows.
Everyone at Verisk—from our chief executive officer to our newest employee—is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate.

• Be Remarkable by doing something better each day in service to our customers and each other
• Add Value by delivering immediate and sustained results that drive positive outcomes
• Innovate by redefining what’s possible, embracing challenges, and pushing boundaries

Verisk Businesses
Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.
Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement
Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.
http://www.verisk.com/careers.html
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