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Senior Digital Analyst Jobs
Company | Phase2 |
Address | Arlington, VA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-01 |
Posted at | 9 months ago |
Why Phase2?
- Make administrative changes to technology or advise clients on such changes as they impact data collection, management, and reporting
- Troubleshoot and debug data implementation, integrity, and pipeline issues
- Conduct audits of client digital properties to ensure they are properly configured.
- Design and build analytics dashboards and custom reports according to client needs
- Design and implement reporting solutions or partner with a development team to do so if custom solutions are needed
- Document implementation processes and conduct user training to educate and train the organization and partner sites on analytics best practices
- Support team members with technical research and testing on specific solutions
- Create and implement analytics measurement models that support a client’s business strategy, marketing strategy, or other critical strategy for all types of digital properties, across the entire range of customer data
- Provide guidance to product owners on site tagging structure and requirements, including event-driven analytics and data layers
- Produce testable hypotheses related to customer acquisition/retention, user experience and product features
- Recommend testing strategies (A/B testing, personalization, user testing, SEO testing, etc) to influence established KPIs
- Assist in Sales and Marketing efforts by writing blog posts, leading webinars, and presenting at conferences
- Recommend strategies across UX, content, design, and development to influence established KPIs
- Advise and consult on data collection best practices, opportunities, and limitations in accordance with business requirements, team best practices, and client privacy policies
- Lead stakeholder discussions to solicit and deeply understand client goals, and translate to requirements in the area of measurement, analysis, and supporting technologies
- Think creatively and help our clients find measurement and reporting solutions within their available budget and tech stack
- Analyze data provided by clients to inform strategic recommendations
- Connect insights from multiple sources of data to provide creative perspectives of the big picture
- Advise clients on decisions around their technology implementation that will impact the reporting or the user experience
- Demonstrated expertise using tools like the Google Marketing Platform, the TealiumiQ Suite, or Adobe Launch in a client or project setting
- Excellent written and verbal communication skills
- Experience developing and measuring attribution models or auditing omnichannel strategies within established attribution models
- Ability to teach and mentor other staff members in a management capacity
- Demonstrated expertise in building dashboards and reports using business intelligence and data visualization tools such as Google Data Studio, Tableau, and Datorama
- An analytics certification such as Google Analytics IQ, DAA Web Analyst Certification, or similar
- Leadership and collaboration abilities
- Demonstrated expertise in designing analytics solutions for conversion tracking including the set-up of goals, funnels, and event tracking
- Ability to independently manage multiple projects with a high degree of accuracy and attention to detail
- Project management and organization skills
- Expertise in advising clients on conversion rate optimization (CRO) based on data and analysis
- Demonstrated expertise in eliciting client business requirements and translating them into technology implementation for reporting or testing purposes
- An expert understanding of “whole digital ecosystem” measurement, going beyond the website including lead funnels, CRM, fundraising platforms, email marketing, and social platforms
- Agency or consulting experience; this is a client-facing role
- Experience with cookie consent management platforms such as OneTrust.
- Experience with data transformation (ETL/ELT) tools such as FiveTran, Stitch, and Funnel
- Hands-on experience with big data, including data warehousing and Google Cloud Platform
- Expertise in the analytics data layer and ability to design analytics solutions based on the data layer
- Advanced knowledge of event-driven analytics tools such as the Adobe Analytics Suite, Mixpanel, or Heap.
- Demonstrated ability to write custom SQL queries to extract and transform data
- Experience in the client or project setting with analytics for real-time personalization with platforms such as Adobe Target, Acquia Personalization, or Optimizely
- Performance Management evaluation history indicating strong performance and exceeding expectations of current role;
- All employees at Phase2 are expected to travel when requested. The amount of travel per year varies by Job and customer-related needs.
- Endorsement from senior leadership and peers
- Consistent demonstration of successfully executing the minimum qualifications of the next level
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