Senior Marketing Analyst Jobs

JD:

• A fortune 500 client of Insight Global is seeking a Campaign Activation Analyst to join the marketing organization. The Team oversees all email marketing campaigns, and CRM generated campaigns, digging into the programs and campaigns that fall outside of the standard support for Audience Pods and CRM. The nature of the campaigns puts them in a “grey area” between standard marketing campaigns and true transactional campaigns managed by ECC, like a shipping confirmation email. The Analyst role is a Subject Matter Expert (SME) relative to an area, such as a CRM program. They are generally considered the technical campaign owner for CRM and handle all aspects of designing solutions, with the most critical being translating business requirements and requests into technical requirements. They will either implement requests themselves or hand them off to the Campaign Developer for a deeper code-level change. The ideal candidate will have marketing governance experience and have great attention to detail. Special attention must be paid to the business logic, suppression rules and coordination with teams like Legal or Data Governance is key due to the high potential for impacts to customers and legal ramifications of improper management

Team layout attached for help but DO NOT send to candidates.

Requirements:

• 2+ years of Python:
• 4+ Years of experience in Data Governance focused on Marketing or Customer/Consumer data
• Requirements gathering
• Vendor management
• Solution design
• Nice to Have: Exp w/ email marketing campaign data
• The ability to read, understand, run, and make small modifications to existing code is needed (but not write whole sections from scratch).
• 4+ years of using SQL
• Positive attitude
• Flexible w/ technology and eager to learn new ways of working
• Great communicator, quick to respond
• Worked with/Had exposure too:
• Experience primarily being on a more business analyst side to understand inputs and outputs for campaigns relative to troubleshooting, investigations, and technical design
• Technical design creation/coordination with developers