Vp Performance Marketing Jobs

Adventure Summary

The Vice President of Performance Marketing, reporting to the Chief Marketing Officer, is responsible for steering the strategic vision of our digital marketing efforts to drive business objectives and enhance customer value. This role combines expertise in eCommerce, customer acquisition, conversion optimization, product strategy, and data governance. A successful candidate will possess robust leadership skills, data-informed decision-making capabilities, and proficiency in digital marketing tools and practices. This role requires effective cross-functional collaboration and team leadership, ensuring the delivery of customer-centric solutions and sustained brand growth.

This is primarily an onsite position that can be based out of Dallas, TX, or Grinnell, IA. Should the successful candidate be based out of Dallas, occasional travel to our headquarters in Grinnell will be a necessary part of the role.

Benefits You Will Enjoy

• Generous Paid Time Off
• Generous employee discount
• Tuition Assistance Program
• Opportunity to work alongside people who are passionate about adventure and the outdoors!
• Fully vested 401(k) company match
• Additional voluntary supplemental insurance plans
• Career Pathing Program
• Full range access at our Big Springs Shooting Complex
• Competitive Salary
• Health, Dental, and Vision packages to fit your needs

What You Will Do

Digital Marketing Strategy and Leadership

• Provide strategic guidance for the development and execution of our eCommerce roadmap, ensuring seamless coordination and alignment across earned, owned, and paid media channels to amplify brand visibility and drive robust growth
• Direct the strategic integration and utilization of MarTech solutions, including the evaluation of current and emerging technologies, to bolster our digital marketing capabilities, enhance customer experience, and drive revenue growth
• Lead the development of a strategic, customer-centric digital marketing plan that aligns with our business objectives, fosters customer acquisition, engagement, retention, and enhances customer lifetime value (CLV)
• Drive the strategic direction of our digital marketing initiatives, including e-mail marketing, SEO/SEM, affiliate marketing, CSEs, and social media, to maximize reach and conversion

Customer Experience and Conversion Optimization

• Manage marketing automation software/platforms, overseeing their implementation, optimization, and utilization to drive targeted and personalized marketing campaigns, streamline processes, and maximize efficiency in customer engagement
• Lead efforts to continually optimize the conversion funnel for Brownells.com, enhancing the customer journey, user experience, and conversion rates
• Drive customer-centric performance marketing initiatives, leveraging strategies for accurate customer interaction linking across multiple channels (identity resolution) and delivering personalized content and product recommendations (1:1 marketing); utilize data-driven insights to enhance personalized marketing, boost customer engagement, and increase Customer Lifetime Value (CLV)

Promotions and Product Strategy

• Drive strategic product curation and presentation on the website, aligning our product range with our brand strategy to resonate with target customers
• Partner with the Vice President of Brand Management to set the strategic framework for the planning and implementation of promotions, sales, and marketing campaigns, balancing customer attraction and business profitability
• Employ a strategic use of customer data, market trends, and demand signals to guide inventory and product mix decisions, ensuring effective response to current demand, in close partnership with the Supply Chain organization
• Develop a strategic pricing approach for products, considering costs, market trends, competitor pricing, and profit margins

Customer Journey Optimization and Data Governance

• Own and monitor eCommerce and digital KPIs for Brownells.com, driving optimal performance and target achievement
• Ensure all digital marketing activities adhere to industry regulations and best practices, including data privacy, and maintain a consistent digital branding across all channels and customer touchpoints
• Work closely with the data science and digital marketing teams to strategically plan, administer, and optimize merchandising content, leveraging customer data insights to drive impactful strategies aligned with performance marketing goals
• Lead the strategic management of the eComm customer journey, ensuring alignment of product assortment, presentation, and promotions with our brand strategy to facilitate a seamless purchase experience

Team Leadership and Collaboration

• Cultivate a high-performing team of digital marketing professionals, offering strategic guidance, continuous coaching, mentoring, and empowering career development opportunities to drive exceptional results
• Foster robust interdepartmental relationships, promoting a unified, customer-centric approach to marketing and customer experience

What You Will Need

Qualifications

• Demonstrate exceptional leadership and communication skills, with a proven ability to effectively influence and align stakeholders at all levels of the organization, both internally and externally
• Display strong decision-making skills, advanced analytical abilities, and comprehensive experience in database segmentation, utilizing insights to drive informed strategies and achieve desired outcomes
• Bachelor's degree in marketing, business administration, or a related field; Master's degree or MBA is preferred
• Possess a solid understanding of SEO and SEM practices, as well as expertise in utilizing Google Analytics and CRM software; familiarity with additional tools such as IDR, segmentation techniques, and Optimizely is considered a plus
• Possess a minimum of 15 years of experience in eCommerce, database, direct, and online marketing, including at least 5 years in a leadership role within a B2C company's digital/eCommerce department; this should involve successfully leading and managing teams to achieve strategic objectives
• Exhibit proficiency in devising holistic, customer-centric business solutions, with a track record of assessing their impact on various operations and leading teams through successful implementation

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally, and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

General office environments

Ergonomics

Where You’ll Be Located

Dallas, TX, or Grinnell, IA