Consumer Insights Senior Analyst Jobs

Working cross functionally with marketing, sensory, sales, category management and others.

Experience with social media listening tools.

Experience in developing strong partnerships with teams, key stakeholders and agencies.

Ability to effectively manage multiple workstreams and projects.

Strong communication skills (oral and written) and presentation/story telling skills.

Benefits of Working at Simple Mills

3+ years of experience in a Consumer Insights or Shopper Insights role, ideally in a CPG or food company

Experience in market research methodologies and processes, market research vendors and consumer insights

Experience presenting to large or small groups both in-person and in a virtual environment

Experience with syndicated data and panel data (Numerator, IRI/Nielsen panel, or similar)

Experience with marketing/strategy roles is a plus

Proactiveness and bias for action

We are looking for a skilled consumer insights analyst who has experience with consumer research in product organizations.

Degree in research, marketing, product management, or a design field a plus

3-5+ years of experience in consumer research or analytics

A history of skill and innovation in synthesizing complex findings, data visualization and storytelling, and client presentation and partnerships

Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization

Experience with Market Data (NPD/Circana, Nielsen, Euromonitor)

A skilled consumer insights analyst who has experience with consumer research in product organizations

3-5+ years of experience in consumer research or analytics

Experience with Market Data (NPD/Circana, Nielsen, Euromonitor)

Experience with Voice of the Consumer (VOC) and Social Listening (Edited & Linkfluence)

Advanced Microsoft Excel skills required (Python also preferred)

Experience with Natural Language Processing analytics a plus

Manage relationships with external solution and service providers as needed.

Minimum of 5 years of analytics, research, or consumer insights experience, preferably in the fashion or retail industry.

Experience with social listening tools and survey research is a plus.

Proven experience in digital analytics, audience discovery and segmentation, measurement, modeling, and data quality.

Monitor and report on Business KPIs, marketing and media performance, and consumer journey (including weekly, monthly, and quarterly recaps).

Support team members in addressing ad hoc requests, using all available data and resources.

Guest Satisfaction -- Manage internal guest satisfaction program. Manage survey updates, maintain reporting dashboards, present quarterly performance metrics.

Digital Forward -- Manage social media customer listening tools to identify drivers of customer satisfaction and dissatisfaction.

Strong problem solving, quantitative and analytical abilities; with keen attention to detail.

2 - 3 years’ experience with Excel for data exploration, visualization, and reporting, preferably Power BI

Insight Cultivation - Analyze and interpret research data to provide proactive, actionable, and meaningful insights.

Category Insights -- Leverage third party and internal data to identify how consumer & industry insights may impact key business initiatives.

Assist in analyzing and reporting process for primary and secondary research projects, with the manager’s guidance.

Balance multiple projects and when needed, seek the manager’s guidance on prioritization.

2-3 years of experience in Marketing Research or Data Analytics required.

Working knowledge in primary and secondary research, syndicated research, qual and quant research techniques, and unstructured data

Working knowledge of IRI/Circana (POS and Panel) or Numerator data (Preferred, Not required)

Strong written and verbal communication skills.

Unless there is a legal requirement, experience will be accepted for the education requirement.

Ensure data management procedures comply with standard company policies

Key Requirements and Technology Experience:

Advanced knowledge of MS Office, including PowerPoint, Excel, & Outlook

Previous experience effectively managing multiple projects in various stages of completion

Demonstrated organizational skills and attention to detail to ensure work accuracy, thoroughness, and quality

Strong verbal and written communication skills with the confidence to interface with a wide breadth of partners and levels of management

Primary responsibility to support Marketing Manager on channel/product strategy and new capability development

Primary owner for monitoring offer performance, channel reporting, KPIs and performance analytics

Collaborate with other customer marketing channel owners to optimize customer experience and share best practices

Strong organizational skills with keen attention to detail

Comprehensive medical, dental, vision, life insurance, and disability benefits

Requirements – Education and Experience

1-3 years of experience in consumer insights, market research or related field

1-3 years of experience with survey design, programming and analysis using DIY software platforms (Qualtrics, Forsta, Alchemer, Survey Monkey)

Ability to identify and seek needed information/research skills.

Possesses solid working knowledge of subject matter.

Administer the creation and execution of surveys and various research methodologies aimed at understanding customer needs, desires, and preferences.

Strong analytical skills, technical know-how and strategic thinking with hands on experience creating insights from digital data.

1-2 years relevant experience in Research & Analytics in a media/marketing environment.

Excellent client facing communication and presentation skills.

Experience with industry standard tools such as Tableau, Big Query, Google Analytics

Ability to manage multiple, complex, multi-functional projects to tight deadlines simultaneously.

Knowledge in online / digital media with working knowledge of offline media.

5+ years of marketing research experience or equivalent education

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

Nurture the mastery for business knowledge through secondary research

Work with Managers to prioritize and deliver on key projects

Manage projects within approved budget

Knowledge Agenda Development – Applying – Identify broad themes or learning gaps for future research based on accumulated knowledge

Strong project management skills; proven skills to maintain focus and poise amidst concurrent and competing priorities

Experience with consumer panel data or customer data

Strong attention to detail, follow through, and organizational skills

Ability to manage multiple projects simultaneously

Experience may be gained in one or more of the environments below:

Create reports for client on an ad-hoc and periodic basis

6. Prioritization skills and confer with manager to align on priorities.

BASIC qualifications for the role:

1. 7 years’ experience in reporting and analyzing consumer complaints, praise, and inquiries.

2. Excellent analysis and reporting skills--ability to synthesize data to key insights and communicate consumer stories.

4. Excellent verbal and written skills.

5. Strong collaboration skills and stakeholder focus.

Excellent planning and project management skills.

Effectively manage the Consumer Insights budget to proactively address both immediate and forward-looking strategic needs.

Required experience leading, designing, executing, and reporting primary market research. This includes both qualitative and quantitative methods

Excellent verbal and written communication skills and storytelling ability

Collect, analyze, and synthesize consumer learning to tell a cohesive and actionable story with the ability to tailor to specific audiences

Demonstrate holistic thinking, strategic agility, and leadership with many levels of the organization.

Manage customer experience database and all relevant guest-facing surveys

Support the development and management of end-to-end processes for creating primary research questionnaires, screener questions, analysis and reporting of results.

Work with innovation and hospitality teams to test changes to the guest experience and measure overall impact on NPS & sales.

Report monthly experience KPIs to operations and work to automate reporting where possible.

2-4 years + experience in data analysis, interpretation, and presentation using MS Office tools

Strong Qualtrics (or similar program) experience including survey and dashboard development

Three years of professional marketing analytics or research experience

Two years of quantitative research experience

Experience in data visualization and deck creation

Experience with dashboards and measurement tools (i.e., advanced excel techniques, SPSS, Tableau, MicroStrategy, etc.)

Experience working on a brand health tracker or VOC platform is preferred

Support the global brand health program across the US, UK, and China

Management of 3rd party vendor relationships (e.g., panel providers, market research firms, etc.)

Experience with online survey software such as Qualtrics, Survey Monkey, etc.

Experience with at least one of the following: SPSS, SAS, R, Matlab or other statistical software applications

Experience in at least one of the following areas is required:

Experience with research partners such as Kantar, MillwardBrown, IPSOS, MediaScience, LRW, etc

Development, fielding and analysis of online surveys

At least 5 years’ experience researching companies in the consumer sector

Strong oral and written communication skills

Conduct fundamental research on public companies in the consumer sector aimed at understanding the economic truth of businesses.

Willing to take accountability for investment recommendations based on the above, and in the best interests of AB’s clients.

Support the commercial needs of the business by collaborating with marketing on the production of client communication materials.

Promote an appropriate diversity and inclusion culture in the firm.

7+ years experience in an analytics role or equivalent; 3+ years management experience

Oversee and project manage technical work and analyses produced by the team.

Collaborate and partner with cross-functional leaders in product, engineering, marketing, finance, and operations.

Strong oral and written communication skills; extremely attentive to detail

Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Ambitious self-starter who will climb over obstacles and find ways to get the job done