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Consumer Insights Analyst Jobs
Company | Bloomin' Brands, Inc. |
Address | Tampa, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Restaurants |
Expires | 2023-09-28 |
Posted at | 8 months ago |
POSITION SUMMARY:
- Insight Cultivation - Analyze and interpret research data to provide proactive, actionable, and meaningful insights.
- Digital Forward -- Manage social media customer listening tools to identify drivers of customer satisfaction and dissatisfaction.
- Guest Satisfaction -- Manage internal guest satisfaction program. Manage survey updates, maintain reporting dashboards, present quarterly performance metrics.
- Category Insights -- Leverage third party and internal data to identify how consumer & industry insights may impact key business initiatives.
- Data-Driven Narratives - Champion the voice of the customer by translating consumer insights into compelling narratives to influence decision making of brand leaders.
- Competitive Benchmarking - Analyze third party brand health metrics comparing performance of BBI brand portfolio vs target competitors to inform Marketing & Operational tactics to increase traffic and improve brand loyalty.
- 3-5 years of competitive intelligence analytics. Technomic or NPD Crest a plus.
- Experience managing a variety of projects simultaneously and producing high-quality deliverables under tight timelines in a dynamic unstructured environment with limited supervision.
- 2 - 3 years’ experience with Excel for data exploration, visualization, and reporting, preferably Power BI
- Bachelor degree in marketing, business or analytics.
- Strong problem solving, quantitative and analytical abilities; with keen attention to detail.
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