Consumer Research Insights Analyst

Title: Consumer Research Insights Analyst

Location: Onsite – Beaverton, OR

Duration: 8 Month Contract

Who We Are Looking For

• This person will balance art and science to drive a consumer centric culture to better serve sport specific athletes - elite to every day.
• This person needs to have a strong voice and excel at data analysis as well as collaboration and integration across functions.
• The right fit will thrive as an individual contributor in a fast paced, highly complex offense, and organization.
• We are looking for a skilled consumer insights analyst who has experience with consumer research in product organizations.
• They need to be adept at translating qualitative and quantitative data from a variety of sources into synthesized and actionable insights which will drive consumer concepts that inform the brand, influence product creation, and create business growth.

What You Will Work On

• On the qualitative side you will partner with our trends and research arms and external agencies or services to deliver a robust and comprehensive understanding of the consumer.
• On the quantitative front you will use internal data science and analytics services and dashboards as well as focus on market sizing, competitive analysis, and mining quantitative survey data.
• You will support the Women’s Insights team on delivering synthesized analysis against their Global Learning agenda priority topics.
• Your approach and toolkit will balance qualitative and quantitative methodologies and inputs.

Who You Will Work With

• You will intersect with multiple groups across the Consumer Insights function, including marketing science, data science, consumer research, and direct analytics, as well as potentially external agencies and business stakeholders in product merchandising, design, and marketing.
• You will partner with the Women’s sport leads for the Women’s Consumer Insights Team at Nike’s WHQ Headquarters in Beaverton, Oregon.
• You will report directly to the Director, Women’s Consumer Insights, Running and Holistic Fitness and you will be an important member of the Global gender offense.
• You will work to support the Women’s Insights Directors and Research Manager to provide analytics and synthesis of multi-disciplinary insights for sport specific insights and concepts.

What You Bring

• 3-5+ years of experience in consumer research or analytics
• Familiarity with current sports and fitness retail landscape, including key footwear and apparel competitors, emerging trends and current events
• Advanced Microsoft Excel skills required (Python also preferred)
• Degree in research, marketing, product management, or a design field a plus
• Experience with Voice of the Consumer (VOC) and Social Listening (Edited & Linkfluence)
• Experience with Market Data (NPD/Circana, Nielsen, Euromonitor)
• Demonstrate problem-solving and creative thinking
• Fluency in data visualization required, familiarity with Keynote preferred
• Experience with Natural Language Processing analytics a plus
• A history of skill and innovation in synthesizing complex findings, data visualization and storytelling, and client presentation and partnerships
• Ability to manage a portfolio of research projects with multiple business partners in a dynamic and evolving organization
• Ability to pull and analyze data from internal dashboards and syndicated data sources