Analyst, Consumer Insights Jobs

Brand Strategy

Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out.

Our Brand vision statement is: “Create Your Sunshine, A Resort State of Mind”.

Our Brand Equities are: Casual Glamour, Sunny & Spirited, and Charmingly Disarming.

About the Position

The Analyst, Consumer Insights, will support the Senior Manager of Omnichannel Analytics in developing data-driven, analytical decision-making for our brand. This role will help make our data consumable and actionable by creating reports, developing insights, and providing recommendations to improve the business. This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics.

A day in the life…

• Create and maintain dashboards through data visualization tools (ie. Data Studio, Looker, etc.) Define and maintain daily, weekly and monthly reporting packages and dashboards to enable the eCommerce team to continuously measure and optimize business performance in all key functional areas, including: online customer shopping behavior, site merchandising effectiveness, and marketing effectiveness.
• Support team members in addressing ad hoc requests, using all available data and resources.
• Identifying trends and strategic opportunities to drive growth, including brand building, promotional strategies, site functionality, business partnerships, product assortment, market expansion, etc.
• Assist in ongoing maintenance of current Google Analytics UA properties, as well as upcoming migration to GA4 properties.
• Serve as the team’s resident expert on the use of available analytics tools, ensuring that the eCommerce teams employ analytics best practices in the design, execution and tracking of the online storefront and marketing vehicles, and in addressing ad hoc requests, using all available data and resources.
• Support the vision and creation of marketing and on-site test measurement plans and tagging strategies.
• Transform data into digestible and actionable insights through strong storytelling and data synthesis.
• Help lead market research, customer satisfaction and other qualitative or quantitative research projects.
• Partner with on site content team to identify insights and opportunities stemming from ratings and reviews.
• Monitor and report on Business KPIs, marketing and media performance, and consumer journey (including weekly, monthly, and quarterly recaps).
• Work in close collaboration with eCommerce buying, planning, marketing, online merchandising, production and finance teams to achieve the group's overall eCommerce business and financial goals.
• Improve data governance, including ongoing oversight of data quality and closing gaps on discrepancies.
• Manage relationships with external solution and service providers as needed.

Qualifications for the Position

• Experience with social listening tools and survey research is a plus.
• Strong understanding of marketing channels and key performance metrics.
• Minimum of 5 years of analytics, research, or consumer insights experience, preferably in the fashion or retail industry.
• Expert in Digital Analytics Tools such as Google Analytics or Adobe.
• Extensive knowledge across paid, owned, and earned channels, with a focus of analytical expertise in omnichannel, media (display, paid search, programmatic, paid social), organic social, site, app, email, CDP and SEO.
• Strategic thinker who can identify what questions should be asked, and how to best answer them.
• Ability to synthesize complex data across business areas into digestible insights for stakeholders.
• Proven experience in digital analytics, audience discovery and segmentation, measurement, modeling, and data quality.
• Power excel user who is comfortable with a variety of BI Tools (Looker, Tableau, etc.)
• A four-year college degree is required, preferably with a major/minor in marketing, economics, or analytics.

Our Core Values: The Lilly Way. Rooted in our bold, original, and inclusive brand outlook, these principles define how we do things The Lilly Way.

• We operate with integrity
• We continuously improve
• We create our own path
• We have fun in the process
• We become stronger together
• We take pride in the pursuit of excellence
• We make the world a brighter place

Doing Our Part

As a company we commit to corporate social responsibility. We believe in doing the right thing for our people, the places we work, and our planet. We believe in a respectful and inclusive workplace. We recognize the importance of serving the communities where our employees work and live. We are cognizant of the impact that our operations can have on the environment and actively explore and pursue environmentally-friendly processes throughout our business. This position is expected to contribute to the advancement of these principles.

A Little More to Know…

• The position requires some domestic travel.
• This position is classified as full-time salaried; it is exempt and is not eligible for overtime. This position is eligible for standard company benefits.
• This position is reviewed annually.
• This position is expected to collaborate effectively with other individuals in alignment with our Core Values and Core Leadership Qualities.
• Given the seasonality of the business, this position may require flexible, additional working hours during peak periods.
• This position requires compliance with Lilly Pulitzer policies and a detailed Code of Conduct as outlined in the Employee Handbook.
• This position is remote based, with some travel required to our home office in King of Prussia, Pennsylvania. Travel needs will be determined by your supervisor.