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Senior Shopper Insights Analyst - Hybrid

Company

Nestlé USA
Address , Arlington, Va
Employment type FULL_TIME
Salary
Expires 2023-10-05
Posted at 9 months ago
Job Description
Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Nesquik, Toll House, Lean Cuisine, and DiGiorno, as well as new discoveries like Sweet Earth and Essentia water. Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day!

POSITION SUMMARY:
The Shopper Insight Sr. Analyst’s role is to develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace. The Shopper Insights Sr. Analyst is responsible for developing and communicating shopper insights for the brand using diverse sources, including primary qualitative and quantitative research and syndicated research.

PRIMARY RESPONSIBILITIES:
  • Aspire to develop a business-owner mindset rather than a researcher mindset, being motivated and vested in the big-picture impact of research and insights.
  • Frame, design, analyze and present study results.
  • Drive initiative on insight generation through syndicated research/market data, (e.g. Circana POS, panel data) and manage custom research studies to help optimize base business and innovation success.
  • Manage projects within approved budget
  • Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
  • Provide suppliers with access to all information available to ensure intimacy with NUSA
  • Nurture the mastery for business knowledge through secondary research
  • Understand the ‘why’ through primary, custom research with qualitative and quantitative studies.
  • Redefine medium-value requests and eliminate or outsource low-value requests.
  • Collaborate across the Consumer and Marketplace Insights function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
  • Work with Managers to prioritize and deliver on key projects
  • Drive initiative on insight generation through custom research to help optimize base business and innovation success.
  • Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
  • Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership
  • Help businesses understand what is happening in the marketplace to help them prioritize understanding the ‘why behind the what’.
  • Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
  • Create shopper empathy/understanding across the business team by clearly articulating existing shopper understanding and identifying actionable learning needs
  • Budget & Vendor Management
  • Develop and consistently review brand learning plan to identify the most impactful areas of learning.

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
  • B.A./B.S. in Marketing, Economics, Psychology, or Sociology or equivalent degree required

EXPERIENCE:
  • Candidate must possess a strong drive for results with a passion for the consumer, shopper, and marketing
  • Consumer packaged goods company or market research vendor supporting consumer packaged goods company preferred
  • Basic financial understanding of tying information back to business results
  • 5+ years of marketing research experience or equivalent education

SKILLS:
  • Self-Development –Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)
  • Shoppe rEmpathy – Applying - Can articulate basic behaviors and motivations of shoppers
  • Insight Generation – Applying – Inductive reasoning, creativity, risk tolerance, and business judgement
  • Business Problem Solving – Applying – Diagnosis and framing the problem, business knowledge and acumen, recommendation development
  • Influence – Applying – Active listening, negotiation, persuasion, and courage
  • Project Execution –Managing suppliers, research execution, and adhering to interim and final deadlines
  • Methodology Expertise –Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate
  • Knowledge Agenda Development – Applying – Identify broad themes or learning gaps for future research based on accumulated knowledge
  • Strategic Thinking – Applying – Creates short-term marketing tactics that support long-term strategies and brand vision
  • Communication – Applying – Tailoring content and purposeful communication
Requisition # 252420

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.