Senior Analyst, Insights & Analytics

Position: Senior Analyst, Insights & Analytics

Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482

Overview

Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut, dedicated to proactively guiding clients through the ongoing revolution in media and technology to achieve better business results. Our growth has been built on having a transparent data lens that measures the impact of advertising on our clients' business. We are seeking a Senior Analyst, Insights & Analytics who will play an important role in our future growth plans.

Are you passionate about storytelling through data? The Senior Analyst, Insights & Analytics will serve as a key member of the Insight and Analytics team responsible for delivering powerful insights to inform strategic audience, media planning and tactical optimizations. This position will work cross-functionally with account teams, planning, and technology teams as well as client in-house marketing and analytics teams and third-party suppliers to best leverage data available to bring to light actionable insights.

Roles & Responsibilities

• Help to drive decision making through data manipulation and visualization.
• Applying the use of emerging tools and methods that Mediassociates uses and help identify/vet new tools.
• Applying analytical techniques to tackle client problems as needed.
• Deliver transformational insight, with core accountability for: conversion tracking, media impact and media optimization.
• Deliver and present results to clients understanding their needs, deep diving into the data to make strategic recommendations and provide insight on strategic audience & media strategies.

Skills & Experience

• Excellent client facing communication and presentation skills.
• Experience with any of the following vendors a plus: Nielsen, Pathmatics, Dynata, EDO, iSpot.tv, TV Squared
• Media agency experience preferred OR experience working in analytics within corporate Marketing Department
• Ability to manage multiple, complex, multi-functional projects to tight deadlines simultaneously.
• Knowledge in online / digital media with working knowledge of offline media.
• Strong analytical and problem-solving skills with knowledge of data mining techniques and analysis of large data sets incorporating both quantitative and qualitative information.
• Experience with industry standard tools such as Tableau, Big Query, Google Analytics
• Understanding of A/B, multivariate testing development and multi-touch attribution.
• Great at storytelling!
• A working understanding of data sets with the ability to identify, combine and extract relevant data from various sources.
• 1-2 years relevant experience in Research & Analytics in a media/marketing environment.
• Strong understanding of all media platforms, and how they coexist. (ie: Google Ads, Meta Ads)
• Strong analytical skills, technical know-how and strategic thinking with hands on experience creating insights from digital data.

Our office is located in Newtown, Connecticut. Local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team bonding that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area, who are able to work during our core East Coast office hours, 8:30am-5:30pm, are encouraged to apply. Our team working remotely is invited to the office at a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.