Consumer Insights Sr Analyst

Consumer Insights Sr Analyst

Minneapolis-St. Paul-Bloomington, Minnesota

Description

(Overview)

Do you want to be part of a cutting-edge food company? Are you a creative thinker who’s willing to do things differently? Do you love pizza? Then we want you on our team!

At Schwan’s Company, the opportunities are real, and the sky is the limit; this isn’t just a job, it’s a seat at the table. Around here, every job matters, every voice counts, and every person contributes in a big way. As part of our front lines, we look to you to execute business, build relationships, and take pride in your work because at Schwan’s, you lead the way and we value what you bring. Our passion is our food. Our secret is our people.

Schwan’s Company, a U.S. affiliate of the global lifestyle company, CJ CheilJedang Corporation, is a leading U.S. manufacturer and marketer of quality foods offered through retail-grocery and food-service channels. Our many popular brands include Red Baron®, Tony’s®, Big Daddy’s®, Villa Prima™ and Freschetta® pizza; Mrs. Smith’s® and Edwards® desserts; and Pagoda® and Bibigo Asian-style snacks. Schwan’s is a place for people with an appetite for more.

We are looking for a Consumer Insights Sr Analyst who will be our pizza "GURU". In this high-visibility role, you will spearhead consumer research that will impact product development, communication and shopper insights for our iconic frozen pizza brands: Red Baron®, Tony’s® and Freschetta®. You will be part of Schwan’s Enterprise Marketing organization, working directly with pizza brand leadership.

If you are analytical with intellectual curiosity and influence skills and love pizza – this is your job!

Responsibilities

Consumer understanding: You will build a deep understanding of consumers in the frozen pizza category – consumers of our brands as well as competitive brands. You’ll share your learnings with business unit and Enterprise Marketing leadership.

Innovation and Renovation: You will work closely with internal and external innovation partners to develop new products and reinvigorate existing ones. This includes synthesis of existing learning, participating in ideation workshops and pushing next steps forward.

Shopper Insights: You will understand the shopping behavior of pizza consumers, uncovering drivers of store choice and how they make decisions in the aisle.

Trends: You will stay on top of emerging pizza trends in grocery stores as well as in restaurants. You’ll spot patterns and share your perspective with key stakeholders across the company.

Research: You will synthesize primary research and trends to support innovation, marketing strategies and selling stories. Be a key part of the innovation process (developing hypotheses about consumer needs, developing and validating ideas with internal and external innovation partners, collaborating with Marketing and R&D, executing concept tests, TURF analyses, and related studies). Seek out new research vendors and methodologies to improve speed and rigor. Manage existing vendors to ensure projects are delivered on time and on budget.

Influence and Implementation: You will provide a holistic view of the pizza consumer in strategy, innovation and business development discussions. Deliver consumer learnings to business leaders, ensuring sound business recommendations and decision-making. Partner with Marketing, Category Management and other cross-functional groups to define projects, then influence to guide implementation of learnings. Be the go-to resource for past internal research and industry trends.

Qualifications

• 3+ years of experience in a Consumer Insights or Shopper Insights role, ideally in a CPG or food company
• Proactiveness and bias for action
• Experience in market research methodologies and processes, market research vendors and consumer insights
• Bachelors Degree
• Microsoft Office programs
• Experience presenting to large or small groups both in-person and in a virtual environment

Preferred Qualifications

• Experience with syndicated data and panel data (Numerator, IRI/Nielsen panel, or similar)
• Experience with marketing/strategy roles is a plus

The employing subsidiaries of Schwan's Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.

Job Type: Full-time Business Unit: Req #: 23-4223