Lifecycle Marketing Manager (B2B) (Hybrid)

Lifecycle Marketing Manager (B2B) (Hybrid - 2 to 3 days per week onsite in Irvine, CA)
Overview
Are you a results-driven lifecycle marketer that knows how to engage B2B audiences and understands SMB customer behavior within two-sided marketplaces and SaaS environments? Do you have hands-on experience with omni-channel automation systems such as Intercom and Braze, as well as familiarity with the Salesforce CRM and marketing stacks integrated via the Segment CDP? We’re looking for you!
As the B2B Lifecycle Marketing Manager, you will be responsible for creating and executing campaigns that maximize B2B customer engagement, retention, and revenue. You will drive campaign performance optimizations, message personalization, and continuous experimentation.
The Impact You'll Make

• Harness chatbot, email, in-app, push notification, and SMS channels to maximize customer engagement, retention, and revenue.
• Conduct ongoing A/B tests, analyze results, and adjust strategies to improve campaign performance and effectiveness.
• Develop and execute highly targeted lifecycle marketing campaigns that drive significant impact and deliver measurable results that help cannabis retailers and brands optimize their presence and performance in the Weedmaps marketplace
• Collaborate with the data analytics team to measure campaign performance and drive continuous experimentation and personalization.
• Lead the adoption of key B2B marketplace administration features including SKU data integrations, order workflow automations, advertising placements and discounting offers, leveraging your technical expertise.
• Monitor key performance indicators (KPIs) and use data insights to identify areas for optimization and develop data-driven strategies.
• Design and execute omni channel campaigns with touch points across the entire customer lifecycle
• Work collaboratively with technical teams to configure and maintain lifecycle marketing tools integrated via the Segment CDP and Salesforce CRM, ensuring data accuracy and completeness
• Create and implement sophisticated customer segmentation strategies and personalized messaging tactics to increase engagement, reduce churn, and drive customer lifetime value
• Stay up-to-date with industry trends and new technologies in marketing automation, personalization, and experimentation, bringing new ideas and best practices to the team

What You've Accomplished

• Bachelor's degree in or equivalent education and experience required
• Strong analytical skills with the ability to analyze experiments, draw insights, and use data to inform marketing strategy
• 8+ years professional experience, preferably in B2B software-related services, with at least 4 years in a B2B SaaS or Marketplace marketing role, preferably in a lifecycle or demand generation capacity
• Excellent communication and project management skills.
• Accomplishments in campaign performance optimization, personalization, and continuous experimentation
• Exposure to the Segment CDP and Salesforce CRM helpful
• Track-record of applying continuous experimentation and data enabled personalization to optimize performance
• Hands-on expertise with real-time engagement systems such as Intercom, Drift
• Demonstrated ability to prioritize and manage multiple projects simultaneously.
• Hands-on familiarity with campaign automation systems such as Braze, Iterable, and Customer.io
• Ability to collaborate with cross-functional teams and work in a fast-paced, deadline-driven environment.

The base pay range for this position is $114,000.00 - $132,000.00
2023 Benefits For Full Time, Regular Employees

• Voluntary Life Insurance
• Generous PTO, Paid Sick Leave, and Company Holidays
• Pet Insurance
• Accident Insurance
• Short- and long-term disability Insurance
• Family planning/fertility - including up to $10,000 towards cash-pay services
• Company-paid identity theft protection
• FSA (Medical, Dependent, Transit and Parking)
• Paid parental leave
• Legal services platform
• Medical, Dental & Vision benefits (effective Day 1):
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• Student Loan Repayment/529 Education Savings - including a company contribution of up to $1,000/year
• Supplemental, voluntary benefits
• For plans that offer coverage to your dependents, you pay a small contribution
• Critical Illness Insurance
• 401(k) Retirement Plan (with employer contribution)
• Employee - employer paid premium 100%

Why Weedmaps?

• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!
• Casual work environment, no fancy clothes required, but you are free to dress to the nines!
• Numerous opportunities to learn and grow your professional skills
• Generous PTO and company holidays
• You get an opportunity to shape the future of the cannabis industry
• You get to play a meaningful role that impacts the wellbeing of others

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps
WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.
Notice To Prospective Weedmaps Job Applicants
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
• Weedmaps Careers Page or LinkedIn
• If you are interested in a role at Weedmaps, please apply through our established channels.
• INCORRECT: [email protected]
• Our recruiters will always communicate with candidates through an @weedmaps.com email address.
• CORRECT: [email protected]

If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!