Vp Creative, Omnichannel Strategy

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the acquisition of clean-beauty brand W3LL People in February 2020, and the launch of the KEYS Soulcare brand in 2021 (created with Alicia Keys), we continue to expand our portfolio with strategic extensions that support our purpose and values. Our brands are widely available at www.elfcosmetics.com and other online outlets, at leading beauty, mass-market, and natural specialty retailers such as Target, Walmart and Ulta, and also internationally.

e.l.f. has been public since 2016 (NYSE: ELF). The company has annual revenues of ~$300 million, a market cap of ~$1.5B and is a member of the S&P 600. The e.l.f. employee base represents the consumers that we serve – over 70% female and 46% diverse. e.l.f. is also a leader in board diversity. We are one of only five public companies that has over 60% women and over 20% black Board membership. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.

Detailed Responsibilities and Requirements

This Creative Leader will partner with the Global Packaging, Copy, Creative and VM leads to ensure 360 impactful storytelling from digital to in-store consumer experiences; at retail as well as launch events. This leader is responsible for connected, consistent omni-channel execution.

Ideal candidates have Global Beauty experience, strategic, connect-the-dots thinking and a keen knowledge of beauty and cultural trends.

The VP, Creative Strategy, Omni-channel is responsible for building launch storytelling with consistency while being nuanced for the needs of each channel, across all e.l.f. Beauty brands—e.l.f., e.l.f. SKIN, W3LL People, and Keys Soulcare. You will collaborate closely within the creative team, as well as with cross-functional teams—including Brand, Consumer Insights, Product Marketing and Visual Merchandising—to develop creative strategies informing campaign concepts. You will work closely with the VM team on pitch concepts and scale our brands at retailers in the US and Internationally.

You will work closely with the package design team to ensure outstanding exectution at shelf. You will partner with the Creative Director and Editorial Director leaders to develop all concepts for campaigns and review concepts with the Chief Creative Officer. In this role, you will lead and manage the life cycle of all product launches, from the initial concept to omni-channel execution.

Skills

• Ability to meet deadlines, quickly managing changing priorities within timeframe and budget
• Global beauty experience scaling brands internationally
• Deep knowledge of beauty; skincare and makeup products, ingredients, usage and trends
• Ability to expand launch concepts to 360 storytelling with a focus on Visual Merchandising concepts
• Outstanding partnership mentality and communication skills; ability to give quick, clear directional feedback
• Excellent knowledge of cultural/ beauty trends and partnership with Insights to build creative strategy

Requirements

• 15+ years of creative/brand experience (preferably in beauty, and/or retail)
• 10+ years in a creative leadership role, managing people and processes
• Working in a project management tools (ie Wrike, ISM/portals)
• General knowledge of computer programs including: InDesign, Excel, Illustrator, Photoshop
• Comfortable working in a collaborative manner
• Excellent communication, time management and organizational skills.
• 15+ years experience in a high volume, deadline-driven environment
• Bachelor’s Degree
• Experience working cross-functionally with different teams across an organization

This job description is intended to describe the general nature, and level of work being performed in this position. It also reflects the general details considered necessary to describe the principle functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the discretion of supervisors.