Vice President Of Social

POSITION SUMMARY

Reporting directly to the Chief Brand Marketing Officer, the Vice President of Social will lead the overarching strategy, vision and performance of the company’s global social media platforms and social brand presence. The VP of Social will play a vital role in continuing to grow all existing and future social platforms and audiences globally. This will involve concepting, implementing and executing a strategic and creative global social media plan, including content creation, copywriting and communication roll out per channel, platform and territory. Amplifying existing brand marketing and building fresh social specific content across all brand and online platforms to amplify communication programs and activities; such as global social campaigns, seasonal social asset toolkits and content, runway show content, online engagement, competitions and initiatives.

Responsibilities include but are not limited to:

• Monitor, adhere to and reconcile the annual social operating budget, accurately capturing expenses and ROI and ensuring budget performance and management.
• Monitor, review and report on all social activity and results, alongside management of external agencies across social.
• Maintain a deep understanding of social media platforms, digital forecast and trends, utilizing a research and data based approach to identify key social messages and audiences, and work consistently to form and amplify a consistent brand narrative and aesthetic according to brand TOV and vision.
• Oversee integrated social communication to internal stakeholders, including marketing plans, aligning product calendar, process updates and changes ensuring understanding and support across the organization.
• Collaborate with the Art Dept, Creative, Styling and PR teams; informing, assessing, and addressing issues that affect the team and organization, developing and implementing the marketing and communication strategy through a social centric lens.
• Determine best practices for oversight of social strategy development, planning and project management, including evaluation and implementation of process changes as necessary.
• Manage all social planning and project management of social agencies and day-to-day operations related to social strategy and execution.
• Leverage and build key partnerships to support social media plans, communicate messaging, drive growth, and engage customers.
• Prepare regular reports and presentations on social and PR metrics for the CMO, founder and CEO.
• Strategize and focus on elevating the brand’s public perception and reputation through a social centric lens.
• Conduct and compare market analysis to identify challenges and opportunities for growth through social media platforms.
• Provide leadership and set current and long-term goals for internal teams and external social agencies.
• Partner with the VP of Marketing to create and execute social strategy, planning and project management of all social activities across organizational objectives and for cross-functional initiatives to accomplish the strategic priorities, mission and vision of the organization.
• Actively manage and react to online social sentiment, amplifying and promoting social growth.
• Develop and implement engaging and high performing cost effective collateral to be used for social media content, promoting brand narrative, legacy; as well as direct product marketing.
• Work closely with the digital marketing team to create engaging social forward copywriting for use across platforms, including newsletters, digital marketing and product naming.
• Develop and implement social content and communication plan.
• Implement and ensure consistent brand TOV and vision upheld across all social and communication touch points.
• Create and manage standardized social and communication processes, including operating procedures and quality assurance.

Requirements and skills:

• Portfolio demonstrating excellent copywriting skills.
• Firm interest in innovative new and upcoming digital platforms.
• Proficiency in Microsoft Excel, Word, Adobe suite.
• Team player who operates well in a dynamic, all hands-on deck environment.
• At least 10+ years experience in a senior role within marketing, communications, and/or public relations / advertising agency or related area with an emphasis on luxury, fashion strategy and marketing.
• Excellent knowledge of Social Landscape.
• Strong leadership skills.
• Proficient knowledge of global social platforms.
• Strategic mindset, with ability to make difficult, quick decisions.
• Chinese/Mandarin speaking an added benefit
• Demonstrable experience designing and implementing successful social campaigns.
• Strong idea generator, ability to think creatively and innovatively.
• Excellent communications skills.
• Bachelor's Degree in marketing, public relations or creative subject.
• Solid knowledge of SEO, web analytics and Google Adwords.
• Strong analytical and project management skills.
• Solid knowledge of Luxury Fashion social Landscape.

We are an Equal Opportunity Employer M/D/F/V

In compliance with the New York City salary transparency requirements, the potential salary range for this position is $190,000 to $205,000, which represents a range commensurate with experience, knowledge, and skills required.