Supervisor, Customer Data Strategy

We are looking for a Supervisor, Customer Data Strategy to join in our growing US Digital team. This role is critical in helping the US business increase the value of our customer data in decision-making and drive incrementality with our customers.

The McDonald’s US digital business has grown rapidly in the past 2 years, and we have bold plans to accelerate this growth and deliver on our customer’s expectations for years to come. Key to this acceleration plan is customer data and our biggest unlock to that data is our Loyalty program, MyMcDonald’s Rewards, which launched nationally in 2021. With every additional customer who joins MyMcDonald’s Rewards comes a wealth of data points that help us triangulate who our customers are and how we can better serve them across our customer touchpoints. Formulating a strategy on how to collect, connect and integrate this data for future activation will be critical in helping us achieve our goal of becoming modern marketers where the customer is at the center of all our activities. With an informed approach, we can better deliver on the convenience and value that our customers expect from us throughout their journey.

Customer Data Enablement (CDE) is a division within the US Strategic Insights & Prioritization organization—a support function. We are specifically focused on maximizing the value of our first party data in owned and paid marketing. We own the development of the analytics, technology, testing and measurement solutions that fuel our Customer Engagement strategies.

This role supports the Customer Data Strategy & Analytics sub-team and is primarily responsible for orchestrating the analytics project work of our internal and external partners across channels—inclusive of controlled tests, in-market activation tests, reporting and one-time analyses. Our team’s north star is to enable a personalized, omnichannel (paid, owned, retail, etc.) experience with our customers, regardless of where they choose to interact with us, so having someone with a pulse on what, where and when the work is happening and how it’s all connected is paramount. The final candidate hired for this role will partner closely with the Senior Manager of Customer Data Strategy, our Data Science team and lead agency contacts to turn this vision into reality.

Primary Responsibilities

We are looking for a highly motivated individual who is able to:

• Identify intake and delivery process improvement opportunities through regularly scheduled retrospectives and stakeholder/partner interviews.
• Facilitate internal CDE working sessions between strategy/analytics and governance/privacy sub-teams to vet data insights and activation use cases, refine the customer data strategy roadmap and develop project plans around key milestone dates.
• Partner with the Senior Manager of Customer Data strategy on execution of the US long-term customer data strategy and multi-year roadmap for how we collect, unify, and integrate multiple data sources to power a personalized, omnichannel (paid, owned, retail, etc.) customer experience.
• Understand the balance between business-as-usual work and longer-term, strategic roadmap priorities and resource accordingly.
• Own analytics sprint communications with stakeholders, including creation of a standard sprint status report and ad hoc project-level updates.
• Assist in development of data-driven narratives that will inform future strategic and tactical decision making.
• Be responsible for the intake, prioritization, capacity planning and delivery of Customer Engagement analytics and insights projects across internal and external partners.
• Help maintain and promote a central repository of insights/analytics deliverables to enable more efficient, agile learning in keeping with our “share and steal” cultural norm.
• Assist in vendor management (onboarding, contract reviews, assessments, scoping), handle budgets and financial forecasting.

• Strong time management skills and attention to detail
• Ability to communicate technical information with business relevance to both technical and business audiences
• 3+ years of experience in the media, digital or data analytics spaces
• MS Office (Excel, Word, Powerpoint, Teams) proficiency required
• Proven track record of collaborating with partners across a wide range of functions to meet a common goal
• Basic understanding of project management tools, including JIRA & Confluence
• Media agency experience preferred but not required
• Demonstrated ability to drive execution of multiple projects simultaneously using agile methodologies
• Minimum of a bachelor’s degree in Business, Economics, Informatics, Marketing, Business Administration or a related field.

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Nothing in this job posting or description should be construed as an offer or guarantee of employment.