Sr. Manager/Director, Commercial Marketing Events

As the Sr. Manager, Marketing Events you are an innovator and experienced events leader with a passion for collaborating to create authentic and unparalleled experiences. You have a vision for how a holistic events strategy can propel brand awareness, build brand trust, drive client demand and generate revenue. You are known to "roll-up your sleeves"and use your skills to ensure an event is successful and extraordinary. In this role, you must have a proven history of running events with operational excellence across many program components. You’re strategic and able to lead internal and external teams to create corporate alignment and community, as well as executing effectively and with flexibility.

Responsibilities:

• Work closely with marketing, senior management, and sales to achieve business goals.
• Identify new event opportunities aligned with brand values and client audiences.
• Track, report, and optimize ROI on event investments.
• Responsible for event revenue modeling and sponsorship offering development.
• Directly manage event marketing staff, production companies and/or vendors
• Collaborate with Growth Marketing, Editorial, Community and Custom Content teams to formulate event promotional plans and ensure the right asset packs are created and distributed across various digital channels.
• Establish team structure including meeting cadence, format, schedule, roles, and responsibilities.
• Establish and proactively manage the events budget and execute events successfully within or under budget.
• Provide tried and true strategies and tactics for successfully monetizing events and maintaining established margins
• Present event content, agenda, strategy, timelines and performance to management, key stakeholders, and the broader company
• Lead event agenda, promotions, content, and speaker/talent outreach and development.
• Create and manage an integrated project management plan across multiple workstreams.
• Provide recommendations for pricing tiers and sponsor benefits
• Oversee planning, production and execution of brand events including Spiceworks’ annual flagship trade event, SpiceWorld, industry events, key sponsorships, consumer events and select internal events that are virtual and/or in-person.

Experience and Skills Required:

• Strong drive for results, with the ability to manage independently and take calculated risks.
• Experience in event planning and management, including speaker outreach, contracts, and vendor relationships.
• A strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives and key stakeholders
• Experience managing a team, vendors, and outside contractors
• Bonus, but not required: You’ve worked with any of the following applications: Salesforce, Marketo, Slack, Wrike, Monday.com, Cvent, and GSuite. Virtual event/webinar/content hosting platforms (e.g., Intrado, Meeting Play, Zoom, Vimeo, Webex, Vidyard, YouTube, Splash, etc.) with a proven understanding of system integrations to support the complex technology landscape needed for digital/virtual events.
• Clear understanding of the value that event sponsors play in the success of events
• Experience working on virtual and hybrid events
• Superior oral and written communication skills with an innate attention to detail.
• Demonstrable, successful history of defining marketing strategy and execution excellence
• CMP preferred, but not required
• Ability to succeed in a fast-paced, highly cross-functional, innovative, and rapidly evolving environment.
• Ability to manage time and juggle multiple priorities to execute high-quality deliverables.
• Decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams in different geographies and business units
• Ability to develop strategy, collaborating across the organization, and execute with precision
• 8-10+ years of experience managing and growing events
• High attention to detail and organizational skills