Marketing Director Jobs

Hillenbrand is looking for a Marketing Director to join our team. As a Marketing Director you will be responsible for overseeing marketing and brand strategy for Hillenbrand and providing support and direction with Hillenbrand Operating Companies as necessary. Role will focus on helping to coordinate the global group to enable success for large trade show events, promote cross collaboration, and project manage to a conclusion to execute key programs. Role will manage external partners, support branding strategy, manage branding aspects across various channels and materials, employee value proposition, and KPIs to standardize campaigns to have a better understanding of performance.

What Hillenbrand Offers You:

• Opportunities for development and advancement
• Comprehensive medical, dental and vision insurance, which includes MD Live, RX help center, Medical Advocate Program, company paid life and disability, among others.
• Generous 401K Matching Program – 3% (base pay) automatic contribution + 50% match of the first 6% that you contribute up to 3%
• A robust PTO policy with 6 paid sick days, 11 paid holidays, and 20 Days of paid vacation!
• Competitive pay

What you’ll do:

• Coordinate digital marketing, including SEO/SEM, marketing database, email, and social media etc. to align key elements of overall strategy across Operating Companies.
• Lead team on brand strategy from ideation to launch. Develop cohesive brand identity and messaging.
• Collaborate with cross-functional teams to identify target audiences, market trends, and competitive landscape to inform marketing initiatives.
• Provide leadership and expertise to drive long term strategy and vision for company marketing, integrated strategy (where applicable) and brand.
• Develop multi-channel programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results.
• Lead annual/monthly planning and strategy meetings to foster collaboration across multiple business units and keep projects on track. Develop data sets on ROI of marketing efforts and make recommendations according to findings.
• Other tasks or duties as assigned.
• Identify trends and insights and optimize spend and performance based on the insight.
• Stay up to date with industry trends, emerging technologies, and best practices in marketing to drive innovation and competitive advantage.
• Oversee the creation and execution of compelling marketing campaigns across various channels, including digital, social media, e-mail, content marketing, and video.
• Develop and execute comprehensive marketing strategies to drive brand awareness, brand consistency, that supports customer acquisition, and revenue growth.
• Utilize strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points.
• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Work in a highly matrixed environment in helping define individual company marketing goals in collaboration with the Operating Companies.
• Continuously evaluate and optimize marketing processes and workflows to streamline operations and enhance efficiency.
• Generate new strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices.
• Monitor and report on key marketing metrics, providing regular performance analysis and recommendations for improvement.
• Support and review the creation of content across all mediums, with hands on creative involvement.
• Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration across business units.

Basic Requirements:

• Ability to rapidly learn and adapt to new technology
• Exceptional written and verbal communication skills
• Up-to-date knowledge of industry trends, emerging technologies, and best practices in marketing
• Proficiency in Microsoft Office, Google Ads, Twitter, Facebook, and LinkedIn
• Bachelor's degree in Marketing, Business Administration, or a related field
• Solid understanding of digital marketing, social media, content marketing, SEO, and email marketing
• 7-10 years’ experience in B2B marketing
• Proven record of delivering highly engaging marketing experiences across channels and to diverse audience segments
• Strong knowledge of marketing principles, strategies, and best practices across multiple channels

Travel:

• Employee must travel up to 10-15%

Physical Demands:

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk and hear. The employee may occasionally be required to crouch. The employee may occasionally lift items as heavy as 25lbs. Specific vision abilities may include the employee’s ability to see near and far distances.

Who we are:

Hillenbrand (NYSE: HI) is a global industrial company that provides highly-engineered, mission-critical processing equipment and solutions to customers in over 100 countries around the world. Our portfolio is composed of leading industrial brands that serve large, attractive end markets, including durable plastics, food, and recycling. Guided by our Purpose — Shape What Matters For Tomorrow™ — we pursue excellence, collaboration, and innovation to consistently shape solutions that best serve our associates, customers, communities, and other stakeholders. To learn more, visit: www.Hillenbrand.com.

What Sets Us Apart:

We Take Care of Our Associates: We present on-site wellness services including a clinic offering free health care & prescriptions to plan members, the revolutionary Bod Pod Assessment & Weight Management Program, and Market C – a vending management kiosk offering fresh food and convenience items when you need to grab a quick bite on the go.

We have Fun! We work hard and when it’s time to play hard, our workforce engagement team focuses on planning and promoting team events such as: our annual Associate Christmas & Children’s Parties, Summer Picnic, March Madness & Putt-Putt tournaments, Cinco de Mayo, Super Bowl and many other fun activities.

We Give Back: In addition to planning associate events, our workforce is encouraged to volunteer through our One Campaign, which helps associations within the local community.

• These services are not available at all locations.

EEO: At Hillenbrand we strive to build a diverse workforce through equal opportunity employment that embraces and leverages the differences each individual has to offer. Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.

DISCLAIMER: The above information on this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.