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Manager/Senior Manager Of B2B Growth Marketing

Company

Credit Acceptance
Address , Remote
Employment type FULL_TIME
Salary $109,000 - $180,000 a year
Expires 2023-07-31
Posted at 11 months ago
Job Description
Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!
The Manager/Senior Manager of B2B Growth Marketing is responsible for planning and executing strategic marketing initiatives that generate leads and drive new customer enrollments to support the Company’s growth and business objectives. This role will lead the acquisition marketing team and collaborate with cross-functional teams in Marketing as well as Product, Sales, Analytics, and other departments as needed to develop strategic lead acquisition marketing plans utilizing multi-channel lead sources.

Outcomes and Activities:
  • Develops and executes an integrated marketing strategy across all digital channels
  • Defines and explores digital marketing capabilities (websites, mobile/social applications, etc. ) the organization should utilize to grow audience relationships
  • Oversees analyzing audience behavior and marketing campaign effectiveness
  • This position will work from home; occasional planned travel to an office location may be required. However, this position is permitted to work at an office location if requested by the team member. Lead development and execution of a strategic, customer lifecycle-driven marketing agenda to drive business outcomes
  • Uses customer data analytics (e.g., personalization and product recommendation systems), and develops a segmentation model to enable effective marketing across all digital channels
  • Oversees the development of segmentation and targeted audiences in data-driven marketing campaigns
  • Distills insights for improvements to lead generation, conversion, or engagement marketing programs
  • Implements team rituals and streamlines operations to ensure timely completion of work and improved visibility for the product and marketing team
  • Collaborates internally to build, test, send and track performance marketing campaigns
  • Guides and enhances the career and skill development of direct reports
Knowledge and Skills:
  • Experience developing an efficient and effective end-to-end funnel journey
  • Is able to create and operate in a systems level view of marketing
  • Fluent in the economics of our business to understand where marketing creates leverage to drive growth
  • Fluent in MarTech with a clear understanding of what capabilities can enable growth
  • Is able to structure and sequence highly complex work
  • Highly effective communicator who makes complex ideas easy to understand
  • Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.
  • Skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
  • Can write and oversee the team’s delivery of clear and concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels
  • Can synthesize insights to identify new recommendations to improve marketing and business results
  • Can break a strategy down into an actionable plan that accelerates speed to market
  • Hypothesis-led and data-driven in all marketing intent
  • Can manage the details of their own and a cross-functional team’s multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
  • Can break a strategy down into a structured testing plan / learning agenda
  • Confident with interpreting analysis and structuring analytical requests
  • Thrives on the opportunity to lead and build in white space, collaborate and drive for results
Requirements:
  • 2+ years of leading marketing teams, including developing talent (5+ years for Senior Level)
  • Bachelor's Degree
  • 5+ years of B2B or B2C digital marketing experience in a marketing organization of at least 20 (client-side or agency) (8+ years for Senior level)
  • 2+ years of managing paid marketing with a $1MM+ budget (for acquisition roles) or owned channels with a user base of 2MM+ users (for engagement roles)
  • 3+ years of experience in product development, brand management, or performance marketing
Preferred:
  • 3+ years of change management experience, including strategy and training/adoption
  • 5+ years of experience working with cross-functional teams in a matrixed environment
  • 3+ years working with marketing technology platforms and tools
  • 3+ years of marketing experience in financial services or other highly regulated industries
  • 3+ years of experience in an agile operating model
  • Bachelor's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
  • MBA
Targeted Compensation: $109,000 - $180,000 base salary + an annual bonus plan
INDCSHP
#LI-Remote
#zip
Our Company Values:
To be successful in this role, Team Members need to be:
  • Respectful by collaborating and actively listening
  • Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
  • Earnest by taking accountability, applying feedback and effectively planning and priority setting
  • Positive by maintaining resiliency and focusing on solutions
  • Direct by effectively communicating and conveying courage
To create an environment where people do their best work, we focus on the dimensions of Organizational Health. All leaders must:
  • Train team members and focus on developing talent
  • Set Clear Expectations by managing change and directing others
  • Identify the Right People by recognizing top talent
  • Create the Right Environment by establishing trust and managing conflict
  • Performance Manage by ensuring accountability and driving results
  • Maintain the Right Number of team members needed to build an effective team
Expectations:
  • All other duties as assigned
  • Remain compliant with our policies processes and legal guidelines
  • Attendance as required by department
Advice!
We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!

P.S.
We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk!
Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.
Credit Acceptance is dedicated to providing an inclusive environment for all. We are proud to be an Equal Opportunity Employer and value a culturally diverse workforce. We believe in ensuring all team members demonstrate mutual respect for one another. All qualified applicants will receive consideration for employment without regard to protected characteristics like age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
California Residents: Please click
here
for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.