Marketing Manager - B2B Marketing

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
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TEAM DESCRIPTION:
LocaliQis used by local, small businesses to help them find, convert and keep customers. As part of the USA Today Network, LocaliQ is changing the way businesses understand audiences and where to find them.
How? With an all-in-one marketing platform that optimizes any marketing budget to deliver more relevant messages to local consumers with a suite of marketing automation, channel campaign management, CRM and insight tools. In this digital world we are on a mission to keep small businesses growing and thriving because the health of local communities depends on it.
Get ready to roll up your sleeves and build something that unites local businesses and the world of Martech. If you’re talented, driven, creative, and love small businesses as much as we do -- let's talk!
ROLE DESCRIPTION:
Gannett’s B2B Marketing team is looking for a Digital Marketing Manager to join our growing team. Reporting into the Director of Growth, the Digital Marketing Manager supports our ambitious vision by driving and scaling our digital acquisition strategy for paid, social, and organic channels to drive quality leads that convert to closed/won sales.
LocaliQ’s Digital Marketing Manager will plan, develop, and execute campaigns across channels to drive inbound leads for WordStream.com and LocaliQ.com. This person will rigorously optimize, test and report on outcomes daily. As the Digital Marketing Manager you will be responsible for aggressively growing LocaliQ’s customer base by planning strategy, developing tests, and executing to hit lead targets. We are looking for a self-starter, comfortable with data and has direct experience running marketing programs, optimizing web pages, testing copy, and more.
RESPONSIBILITIES:

• Builds and optimizes landing pages and user funnels.
• Brainstorms new and creative growth strategies through digital marketing.
• Manages A/B and multivariate experiments.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Management and reporting of all digital acquisition metrics on a weekly, monthly and quarterly basis (ie CTRs, CPCs, CPM, CPL)
• Collaborates with internal teams to optimize user experience.
• Research competitors and provides suggestions for improvement.
• Plans, executes, and measures experiments and conversion tests.
• Keep abreast with industry and market trends and best practices
• Partners with the brand and product marketing teams to optimize and test creative assets, landing pages, and ad copy.
• Measures and reports on performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

QUALIFICATIONS:

• Working knowledge of ad serving tools
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Able to develop and manage budgets
• Solid knowledge of website and analytics tools (e.g., Google Analytics, Google Ads, Marketo, SalesForce, etc.)
• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry

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The annualized base salary for this role will range between $45,000 and $105,800. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].