Marketing Director Jobs

Description:

The Clinical and Laboratory Standards Institute (CLSI) brings together the laboratory medicine

community to develop and promote safe and effective diagnostic and testing practices around

the world. We have developed 250+ global standards products and guidelines and support

laboratories in 75+ countries around the world. Our work is essential to public health.

We are currently seeking a Brand Marketing Director to join our Communications team. This

role is a management position accountable for brand marketing and content creation, various

aspects of marketing communications and strategy, digital media, association meetings,

training/education, and other CLSI publications and presentations. The role leads the execution

of marketing strategies across all forms of media and is responsible for the effective use of

reporting and analytics to support growth, optimize marketing effectiveness, and expand the

brand reach of CLSI. Close coordination with all cross-functional staff teams and our volunteer

subject matter experts is essential in this role.

The position manages a small team and is responsible for promoting a professional,

collaborative, and cooperative remote work environment, exhibiting CLSI’s values, and assisting

CLSI in its goal to be a best-in-class, diverse workplace that appreciates the contributions of

staff and volunteers.

About the Role

Our organization is constantly growing and evolving. Key responsibilities for this role include, but

are not limited to, the following:

1. Brand Marketing

• Plan and direct marketing communications across digital and print media to increase
• Lead development of brand standards and usage guidelines.

revenue, brand awareness, and engagement across targeted audiences.

• Develop campaigns and promotions to drive sales of standards, guidelines, companion

products, membership, and training offerings.

• Manage designated marketing and marketing technology vendors and contractors.
• Manage and provide oversight for tradeshow and meetings.
• Oversee the tracking, measurement, and reporting of all marketing communications

activity for the purpose of improving marketing effectiveness.

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2. Website & Digital Marketing

• Keep the website relevant, up-to-date, and reflective of current marketing and

communications strategy.

• Work collaboratively with key staff, stakeholders, and service providers to continuously

assess and improve website user experience.

• Manage search engine optimization (SEO) and web development, overseeing vendors and

contractors as needed.

• Lead social media and direct marketing strategy, calendar, monitoring, and vendor,

providing management support and guidance for Digital Marketing Specialist.

3. Communications

• Manage CLSI presentation and external communications content library for staff, board

and volunteer members of the community.

• Develop and edit presentations and documents as requested and ensure all content is

compliant with brand guidelines and standards.

• Represent CLSI at trade shows and other public events.
• Derive new ways to provide and develop content using current technologies.

4. Team Management

• Manage three direct reports (Content Specialist, Design Specialist and Digital Marketing

Specialist) and support the VP, Communications & Brand.

• Support senior leadership and business development, global communications and program

operations, education, membership experience, and standards development.

• Ensure budget accountability for key marketing and communications areas and project

initiatives.

Requirements:

What You’ll Need:

Bachelor’s degree in Communications, Business Administration, Marketing, or related field and a

minimum of eight years of professional level marketing experience, preferably in nonprofit or

association environments, of which at least three years is in a supervisory capacity.

Other Knowledge, Skills, and Abilities:

• Excellent verbal and written presentation skills; proficiency in communications and

content creation for business and technical audiences.

• Success planning, organizing, and participating in global tradeshows and in organizing and

managing direct mail campaigns and print advertisements.

• Experience with social and digital media, especially LinkedIn, Twitter, Instagram,

Facebook, and YouTube.

• Working knowledge of SEO, paid search, display ads, and other digital advertising best

practices.

• Skill developing and managing team members and creating best practice work culture.
• Technical competency with workplace productivity tools including advanced features of
• Success communicating and building relationships across and outside the organization.
• Successful collaboration with leadership and colleagues to improve operational decisionmaking with effective decision-support tools and analytics.

Word, Excel, and PowerPoint; Adobe Creative Cloud and Smartsheet.

• Experience working with digital content management systems (e.g., Umbraco,

WordPress), email marketing platforms (Adestra, Mailchimp, Constant Contact, etc.),

Association Management Systems (NetSuite Enterprise, Raisers Edge), content scheduling

systems (Hootsuite, Sprout Social, etc.), and Google Analytics.

• Ability to remain up to date on technology to provide the best user experience and avenues
• Proven capacity to learn quickly, take initiative, and be accountable for results.
• Ability to work in InDesign, Adobe Acrobat, and Canva. Nice to have: video-editing skills.

to access organizational information and product content.

• Ability to consistently demonstrate cultural awareness and sensitivity to global

constituents, comfort interfacing with leaders in all parts of the world.

About CLSI (Clinical and Laboratory Standards Institute)

CLSI is the leading global non-profit laboratory medicine standards development organization, with

over 24,000 professional members, 2000 active volunteers, and 250 standards products. CLSI

standards are recognized by laboratories, accreditors, and government agencies worldwide as the

best way to improve their testing outcomes, maintain accreditation, bring products to market

faster, and navigate regulatory hurdles.

Visit clsi.org to learn more or follow us on linkedin, Instagram, twitter, or facebook.