Marketing Specialist, B2B Marketing

Marketing Specialist, B2B Marketing
American Public Education, Inc.

We are seeking a Marketing Specialist to join our team and support the execution of B2B marketing strategies and sales enablement initiatives that drive revenue growth from partner organizations. The successful candidate will work closely with project management, multiple EUs (owned business units), and cross-functional teams including creative, content, paid media, and customer journey to implement and improve marketing initiatives. This position will report directly to the Director of B2B marketing.

Responsibilities:

• Support the B2B team and manage the tactical process of engaging client partners for process and marketing improvement.
• Support management in development of the annual and quarterly B2B marketing plans.
• Support the delivery of B2B go-to-market plans in collaboration with marketing functional team members, such as paid and organic media, brand, creative/content, marketing automation, website, etc., and in partnership with the marketing solutions team.
• Ensure timely delivery of marketing assets and programs to meet project timelines.
• Stay current on best-in-class B2B marketing trends and recommend new processes and ideas; perform other duties as assigned.
• Utilize research, data, and market trends to recommend new innovative ideas for growth
• Work closely with the sales team to promote the adoption of new marketing strategies and campaigns and assist with their training.
• Coordinate the creation of marketing collateral and assets including presentations, email campaigns, videos, web content and social media posts.
• Support the development of scalable marketing activities that can be utilized across multiple business units; work closely with marketing technology and innovation team for new ideas.
• Assist with the management of sales events, working with EUs to coordinate event plans and logistics, ensuring events are successful from a marketing perspective.

Requirements:

• Strong organizational and project management skills
• Ability to work in a highly matrixed environment and seamlessly collaborate with multiple teams
• Data-driven mindset and experience managing initiatives across multiple marketing channels
• Excellent written and verbal communication skills
• 2-3 years of marketing experience required, with B2B marketing experience preferred, sales enablement integration, and/or channel management a plus

Education:

• Bachelors Preferred

About Us:

Online, on campus and in the workplace, we provide higher education and training to our country’s heroes – military service members, veterans, nurses, government employees, and motivated professionals that want to make a difference. American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), Rasmussen University and Graduate School USA (GSUSA).

It is the policy of American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public Education, Inc. does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.

Colorado, California, Washington and NYC Pay Transparency Statement

If you are a resident of Colorado, California, Washington or New York City and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to [email protected]