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Sr. Email Marketing Consultant
Company | KeyBank |
Address | , Remote |
Employment type | FULL_TIME |
Salary | $70,000 - $100,000 a year |
Expires | 2023-07-03 |
Posted at | 1 year ago |
Location:
For Those Who Work At Home - Various, Ohio 44145About the Job:
KeyBank is looking for an experienced Email Marketing Professional to join our Email team. In this role you will be instrumental in developing and executing email campaigns and journeys for key initiatives.
You will plan, develop, manage and execute email campaigns and journeys to include email development, campaign setup, execution, testing, deployment, analysis and optimization.
You will build and sustain excellent working relationships with colleagues and collaborate with internal and agency partners to produce effective and measurable outcomes.
Essential Job Functions:
- Manage reporting and tracking functions for assigned campaigns.
- Have a test a learn mindset; recommend and implement email tests to optimize outcomes.
- Analyze and interpret email performance metrics and provide recommendations to improve email programs/campaigns.
- Ensure emails follow industry best practices and KeyBank Compliance requirements.
- Deliver assigned marketing emails within scope and timeline.
- Implement dynamic content for personalization and segmentation of emails as needed.
- Develop, build, and deploy email campaigns and journeys, to include HTML development/editing, campaign setup, testing, deployment, analysis, and optimization.
- Act as a strategic and collaborative advisor for the line of business (LOB) by providing effective email marketing advice. Collaborate program ideation and optimizations that drive engagement and meet business goals.
Required Qualifications:
- Knowledge of email concepts, metrics, design and best practices
- Experience working in an Agile environment; knowledge of Jira, Confluence and Miro a plus
- Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment
- Ability to work independently with minimal supervision, while proactively sharing timely status updates and information with partners
- Experience using Adobe Campaign or Adobe Journey Optimizer a plus
- Ability to analyze, summarize and interpret email metrics to understand success and optimize programs; can move logically from findings to conclusions
- Working knowledge of HTML and CSS for email development
- Can prepare and present data/findings in a concise and understandable format
- Bachelor’s Degree; 3-5 years minimum professional experience
- Must have excellent attention to detail, high level of organization and excel at multi-tasking.
- Strong project and time management skills
- Experience with at least one major Email Service Provider (ESP)
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $70,000 to $100,000 annually depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.
Please click
here
for a list of benefits for which this position is eligible.Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result, this role may be Mobile or Home-based, which means you may work primarily either at a home office or in a Key facility to perform your job duties.
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing .
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