Email Marketing Associate Digital Specialist

What you will do:

• Client Support: Collaborate with our marketing team to provide expertise on email marketing strategies and recommendations for achieving campaign objectives.
• Performance Analysis: Monitor and analyze email campaign performance using email marketing metrics and analytics tools, providing data-driven insights to improve future campaigns.
• List Segmentation: Implement audience segmentation strategies to deliver targeted and personalized content to different donor segments, maximizing engagement and conversion rates.
• A/B Testing and Optimization: Conduct A/B tests on email elements (subject lines, content, CTAs, etc.) to optimize performance and achieve higher open rates, click-through rates, and conversion rates.
• Manage client email strategy execution for up to 15-20 nonprofits.
• Content Development: Write compelling and persuasive email copy that conveys clients' missions, stories, and calls-to-action while adhering to best practices for email marketing.
• Email Campaign Creation: Collaborate with the digital marketing team to develop and execute effective email campaigns that align with clients' objectives, including acquisition, engagement, and fundraising initiatives.
• Compliance and Deliverability: Ensure email campaigns comply with relevant laws (e.g., CAN-SPAM, GDPR) and best practices, and work to improve email deliverability rates.
• Email Automation: Set up and manage automated email workflows, including welcome series, nurture sequences, and re-engagement campaigns, to enhance donor retention and engagement.

What you bring:

• HubSpot Academy certifications are preferred
• Experience developing automations and launching campaigns across multiple ESP’s
• Proven experience scaling email marketing strategies
• Hands-on experience in creating email marketing automation strategies
• Ability to plan, coordinate, organize and supervise multiple projects simultaneously
• Email marketing experience of at least 1-2 years is required
• Excellent copywriting and copyediting skills
• Agency experience of at least 1 year is preferred
• Strong written and oral communication skills
• Inbound HubSpot email automation experience is preferred

What we provide:

• Unlimited PTO - talk about work/life balance
• Brand new macbook - latest tech so you are equipped
• Remote first culture - freedom to work from anywhere
• Starting pay rate: $23-29/hr based on location and experience
• Of course the usual FTE package - health, dental, vision, life insurance; STD/LTD, 401K
• Tax-free remote stipend for FTE’s - help with expenses