Email Marketing Specialist (Iwp Marketing)-Remote

WHAT YOU'LL DO:

• Develops and executes multi-variant test plans and works closely with creative teams to optimize campaign performance.
• Performs competitive analysis on a regular basis to stay current in the industry and provides guidance and knowledge to the Digital and Marketing teams.
• Works with business areas to help create a detailed email marketing strategy based on marketing, business, and customer needs.
• Reviews and provides feedback to teams on the effectiveness of email marketing campaigns against objectives to ensure desired results are achieved.
• Coordinates all aspects of email campaign planning and deployment for promotional, triggered, and transactional messages.
• Troubleshoots delivery issues and works closely with our deliverability specialist to ensure our email reputation remains in good standing.
• Collaborates with cross-functional teams to execute email campaigns, ensuring campaign accuracy, effectiveness, and adherence to email best practices.
• Remains current on email best practices and U.S. CAN-SPAM compliance as well as honors customer subscription preferences.
• Works with Email Marketing Manager, Email Service Provider and internal teams to implement and adhere to the email marketing strategy.

ABOUT YOU:

• Strong knowledge of email marketing best practices and engagement metrics as well as CAN-SPAM legislation
• Proficient with spreadsheet software and HTML editors
• You help promote a culture of diversity and inclusion within the department and the larger organization. You value different ideas and opinions. You listen courageously and remain curious in all that you do.
• You are able to work remotely and have access to high-speed internet.
• Ability to work well under tight deadlines, prioritize projects and keep the team informed on project status
• Must be located in United States or Puerto Rico.
• Demonstrated ability to manage a large number of email campaigns and segmentation strategies
• Strong working knowledge of front-end web technologies and capabilities, as well as experience working hands-on with HTML and CSS
• Familiarity with of Google Analytics or other tag-based Web analytics solutions
• At least one year of hands-on experience working with and deploying email messages
• Strong communication and presentation skills
• Self-motivated with effective problem-solving skills
• Analytical thinker with proven ability to present insights
• Strong understanding of email marketing operations, technology and testing techniques

We recognize that people come with diverse experience and talent beyond just the requirements of the job. Diversity of experience and skills combined with passion is a key to innovation and excellence. If your experience is relevant to what you see listed, please consider applying – we’d love to hear from you!

VALUABLE EXPERIENCE:

• Experience developing strategies for advanced list segmentation, workflows and triggered events
• Familiarity with digital marketing strategy, marketing campaigns, advertising and the financial services industry
• Experience with lifecycle email marketing campaigns
• Knowledge of APIs and system-to-system integrations
• Working knowledge of deliverability best practices to ensure inbox placement and familiarity troubleshooting delivery issues
• Bachelor's Degree from a four-year accredited college or university
• Experience in a digital creative environment
• Familiarity with Salesforce or similar CRM systems

WHAT WE CAN OFFER YOU:

• Regular associates are provided sick leave through the use of personal time. Associates working 40 hours a week can receive up to 56 hours of personal time in 2023, prorated based on start date.
• Flexible spending accounts for healthcare and childcare needs.
• Regular associates working 40 hours a week can earn up to 15 days of vacation each year
• For more information regarding available benefits, please visit our Career Site.
• Competitive pay with an opportunity for incentives for all associates.
• Regular associates receive 9 paid holidays in 2023
• An organization that feels like a small, close-knit community and has the strength of a Fortune 500 company.
• Recognized as a certified Great Place to Work®.
• Flexible work schedules with a healthy amount of paid time off.
• Tuition reimbursement, training and career development.
• 401(k) plan with a 2% company contribution and 6% company match.
• Comprehensive benefits plan that includes medical, dental, vision, disability and life insurance.
• A diverse workplace where associates feel a sense of belonging. To learn more about our commitment of Diversity, Equity and Inclusion, please visit our website
• Salary Range: Minimum: $56,150 MidPoint: $72,810 Maximum: $89,470
• Pay commensurate with experience.

MUTUAL OF OMAHA:

Mutual of Omaha serves more than 4.8 million individual product customers and 39,000 employer groups. Our legacy of stability creates an environment where every associate is encouraged to experiment, innovate and grow in their own unique career path.

From day one, you’ll have the tools to be your best self at work. Here you’ll do meaningful work and your talents will have a positive impact on peoples’ lives as we help our customers protect what they care about and achieve their financial goals.

Each associate is a unique contributor to creating a diverse, dynamic, thriving and inclusive workplace. We want you to become engaged … feel a sense of belonging … and contribute to the company’s exceptional future.

We are committed to optimizing flexible work. We support a full range of work approaches: fully remote, hybrid and in-person. Many of our roles are remote. Employees in remote roles may occasionally travel to a Mutual of Omaha office or elsewhere for required meetings or team-building events. Remote employees who are assigned a Mutual of Omaha office location can work on-site on a voluntary basis, subject to local and company COVID-19 guidelines.

Join forces with a company that can AMPLIFY YOUR STRENGTHS AND EMPOWER YOUR CAREER.