Email Marketing Lead Jobs

Responsibilities:

• Manage the email calendar and support cross-functional requests
• Devise and execute A/B tests, record results, and advise on improvements
• Execute the production of new email campaigns across our email ecosystem, including building emails, asset and copy coordination, QA, and scheduling
• Own the execution of a comprehensive, thoughtful email marketing program focused on driving patient and provider acquisition, engagement, and loyalty
• Analyze campaign performance and data through various reporting tools, tracking toward quarterly goals using a “test and learn” methodology

Requirements:

• Experience managing cross-functional relationships
• Hands-on experience setting up complex programs in an ESP (Braze or Iterable a plus)
• Knowledge about email compliance, deliverability, and ongoing ESP health
• Customer-focus mindset, with experience translating insights into marketing campaigns
• Ability to work independently and develop recommendations autonomously
• 4-6 years of professional experience in a marketing role; startup experience preferred
• 3+ years of experience in a technical, hands-on email marketing role