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Email Marketing Specialist - Remote

Company

ICF

Address , Reston, Va
Employment type FULL_TIME
Salary $56,467 - $95,993 a year
Expires 2023-07-17
Posted at 11 months ago
Job Description
Email Marketing Specialist
Remote
Ready to make a difference?
If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of an Email Marketing Specialist who is passionate about advertising and marketing and excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.
The Email Marketing Specialist will be part of the energy account services team providing support by performing day-to-day email marketing tasks including email calendar management, setting up multi-step campaigns, testing, scheduling, deploying, and reporting automated campaigns. These activities contribute to the support of our energy efficiency efforts with utility clients in the Mid-Atlantic Region. The account services team conducts all aspects of marketing including strategic planning and outreach, along with a 150-person creative and media services group to help our clients use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.
About ICF's Advertising and Marketing Capabilities:
ICF is a consulting firm with the 8th largest independent marketing agency in the country, ICF Next. Our Marketing team is made up of more than 1,700 communications professionals. Within this team, is a marketing account services team who supports energy clients through marketing strategy, advertising, and other marketing services to promote energy solutions, with a primary focus on energy efficiency. This team produces award-winning marketing work that changes behavior and ultimately helps individuals, communities, and the environment.
Why you will love working here:
  • Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
  • Investment of the community: Donation matching, volunteer opportunities
  • And many, many more (Ask your recruiter for more details!)
  • Quality of life: Flexible workplace arrangements, work-life balance

What you will be doing:
  • Proof email campaigns and perform quality assurance according to email standard operating procedures.
  • Coordinate with creative design team to develop and code responsive and mobile email campaigns.
  • Assist with the marketing and advertising of commercial energy efficiency programs for utilities located in the Mid-Atlantic region.
  • Regularly research industry changes, innovations, and email best practices.
  • Monitor email performance and generate analytics reports to assess delivery and campaign efficiency.
  • Perform A/B tests to continuueously optimize email performance.
  • Minimal travel
  • Develop and deploy automated multi-step email campaigns utilizing various email platforms at a given time such as Eloqua and Pardot.
  • Develop and execute customer segmentation based on profile data (i.e. using Eloqua data, CRM data, or classification) to deliver targeted messaging and ensure maximum marketing efficiency.
  • Work with marketing supervisor to identify opportunities to improve existing and new email campaigns that drive awareness and engagement.
  • Develop landing pages, forms, and configure email campaigns for lead generation, webinars, and events.

What we need you to have (minimum qualifications):
  • A bachelor’s degree in Communications, Marketing, Advertising, or related majors.
  • 2+ years of experience in an email marketing role
OR
  • High School Diploma and 6+ years of experience in an email marketing role
What we would like you to have:
  • Experience driving results through marketing.
  • Ability to use and understand web-based email testing tools (Litmus or similar)
  • Minimum of 1+ year experience with email marketing automation platforms is preferred but additional training can be provided.
  • Success working in a multi-tasking environment.
  • Working knowledge of CAN-SPAM, email best practices, including design principles, metrics, data hygiene and compliance.
  • Proficient with HTML, CSS coding for email development.
  • Experience working in an advertising agency and/or on a consumer marketing account.
  • Proven ability to develop and implement email campaigns.
  • Interest in and commitment to energy efficiency, the environment, and sustainable living.

Professional Skills:
  • Creative thinker with a positive attitude who enjoys a challenge and finding solutions.
  • Strong problem-solving skills with the ability to synthesize challenges and provide recommended solutions.
  • Strong working knowledge of MS Office Applications (Word, PowerPoint, Outlook, Excel, Teams)
  • Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines, and priorities.
  • Strong ability to handle multiple tasks simultaneously and meet deadlines for time-sensitive assignments.
  • Excellent verbal, interpersonal, and written communication skills.
  • Ability to work independently, seek help as needed and contribute to team and company culture.

Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are committed to creating a culture where we embrace our differences in ideas and identities. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. Learn more about what we dohttps://www.icf.com/ and our commitment to inclusionhttps://www.icf.com/company/about/diversity-inclusion.
We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our
EEO & AA policy
.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination:
Know Your Rights
and
Pay Transparency Statement
.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is:
$56,467.00 - $95,993.00
Nationwide Remote Office (US99)