Marketing Email Specialist Jobs

Marketing Email Specialist

Why Join AliveCor?
At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. Heart disease kills more people than anything else in the western world, including all cancers combined. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical EKG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, hundreds of thousands of users have taken more than 100-million heart health measurements and counting.

Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
The Opportunity:
This is your chance to make a mark in digital health, with breakthrough solutions for preventing and managing chronic conditions including the world’s only heart health membership program, KardiaCare. If you have a strong background in B2B lead-gen email marketing, CRM management with subscription services, we want to talk to you.
Reporting to the Director of Consumer Marketing, the Marketing Email Specialist will be a pivotal member of the team by managing and executing AliveCor’s B2B/B2C email marketing programs that drive engagement and generate revenue. This position will combine strategic vision with demonstrated email marketing experience and has an eye towards KPI targets. In this highly collaborative role, effective communication style will be required as you work with cross functional teams for the achievement of customer engagement, revenue generation, and long-term business goals.

Responsibilities:

• Execute scheduling, testing and deployment of emails
• Own development and analysis of campaign testing plans and implement learnings in future campaigns
• Identify segmentation points in the customer lifecycle and corresponding KPIs for customer engagement
• Create and execute roadmap to promote new customer growth
• Collaborate with cross functional teams to acquire assets needed for campaign delivery, such as copy and design components
• Establish marketing automation strategies to attract and retain current and future customers
• Develop and implement B2B lead-gen marketing initiatives across email
• Communicate campaign analysis, learnings, and recommended next steps to key stakeholders
• Design and optimize email marketing journeys for timely and relevant dynamic communications
• Collaborate with sales and marketing leads for content direction
• Drive email innovation through customer segmentation and personalization strategies

Qualifications and Skills:

• A passion for AliveCor’s mission to help all people with chronic conditions live better and lead healthier lives
• Great prioritization skills to arrange tasks in the most efficient manner
• Exceptional written and verbal communications skills
• Success working cross-functionally and influencing teams
• Experience with Salesforce Marketing Cloud
• A self-starter who knows what’s required to get stuff done
• A proven track record of driving projects to completion
• Understanding of data segmentation queries and relationship data tables a plus, but not required
• A Bachelor’s degree in Marketing, Communications, Business, Engineering or related field
• Experience building emails, journeys and data segmentations
• 3+ years in a sales or marketing role
• Experience with subscription service

Impress Us Even More

• Experience with Mandrill and Mailgun
• Start-up experience
• Experience in healthcare or tech fields
• HTML, CSS and light scripting knowledge preferred, but not required

The Perks:

We value flexibility, productivity, and work life balance. We offer a long list of benefits to make that happen. This is a remote position.

• A supportive, collaborative group of people who understand that success depends on the team
• Flexible and generous vacation policy
• 401(k) Matching
• Maternity / Paternity Leave
• Mobile reimbursement
• Generous Benefits - employee 100% covered for medical, dental and vision

AliveCor is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any other classification protected by federal, state, or local law.