Associate Email Marketing Manager Contractor

Description

At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in the self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

Associate Email Marketing Manager

We are looking for a dynamic Associate Manager to join our Email Marketing team and support marketing campaigns across all of our brands. This is a 9-month contract role.

This role will assist in driving revenue through supporting the execution and measurement of batch email campaigns. This includes developing campaign strategy, creative briefs, overseeing the creative development process, building campaigns in ESPs and working with our Tech Ops team to set-up the campaign for accurate deployment.

Key Responsibilities:

• Attend and participate in weekly meetings with cross-functional work partners and be able to speak to email campaign strategy.
• Ability to access post-campaign metrics and understand drivers of performance.
• Collaborate with work partners in multiple time zones to build and deploy email campaigns.
• Write cohesive, organized and logical creative briefs for campaigns. Ensure creative briefs, creative executions and test strategies align with campaign strategies and objectives.
• Lead campaign execution from kickoff to deployment, including managing project timelines, overseeing creative development and web production, creating links, and performing QA on the final proofs.
• Drive flawless execution of batch email plans. Ensure campaigns (including segmentation) are set up and deployed accurately.
• Set up a variety of tests, ensuring they meet expectations and will deliver clean test results.
• Work with an in-house design team to develop impactful marketing assets.
• Work effectively with a variety of work partners to ensure projects are executed successfully.
• Build campaigns in Bluecore and Salesforce Marketing Cloud, ensuring accurate content and linking configuration.

Qualifications:

• Bachelor's degree with 2-4 years of Email Marketing experience.
• Experience with project management tools such as Clarizen, Aprimo, Base Camp, etc. preferred.
• Experience in customer segmentation strategies.
• Ability to connect with people in a virtual environment and different time zones.
• Excels in verbal, written and interpersonal communication skills - particularly when collaborating with cross-functional teams.
• Proficient with Excel, PowerPoint, and Word.
• Ability to manage multiple projects at once and meet deadlines, with attention to detail.
• Solid grasp of creative brief and creative execution best practices for Email marketing
• Strong analytical skills and data interpretation capabilities.
• Experience building campaigns in an ESP e.g. Bluecore, Salesforce, Responsys, etc. a plus.
• Ability to manage expectations and proactively find solutions to unexpected issues.

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.
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