Senior Email & Sms Marketing Manager

Description of Role

Wild Alaskan Company is looking for a creative, detail-oriented, analytical, and highly motivated person to join the team as our Senior Email and SMS Marketing Manager. You should be comfortable thinking strategically as well as rolling up your sleeves and executing. More generally, you should be thoughtful, organized, and a self-starter who works well cross-functionally and an excellent communicator.

Reporting to the Senior Director of Growth Marketing, the Senior Email & SMS Marketing Manager will play a key role on the Wild Alaskan Performance Marketing team, helping to develop comprehensive email and SMS marketing strategies that align with our brand identity and business goals. The Senior Email & SMS Marketing Manager will work cross-functionally to build, manage, and execute compelling email and SMS campaigns to drive customer CAC, Recurring Revenue, and LTV throughout the Member lifecycle for future, active and deactivated Members.

Core Responsibilities

• Maintain email and SMS list health and monitor deliverability by cleaning lists and managing the technical side of email/text marketing (deliverability, SPAM, etc.).
• Work cross-functionally with Marketing and Creative teams to brief, gather, develop, and build content for emails and SMS.
• Manage triggered, and all lifecycle messaging across digital channels - email, SMS, and on-site posts including banners and takeovers.
• Maintain the email and SMS marketing calendar while aligning with the greater marketing calendar, making updates and changes as needed, and communicating them internally.
• Compile and present daily and weekly KPIs.
• Execute email campaigns by scheduling and sending emails as well as on-site marketing messaging.
• Dive into the analytics to gain insights and understand customer behavior, using this knowledge to improve upon acquisition and retention strategies.
• Stay up to date with email trends and changing privacy policies and data access (i.e iOS 15).
• Work cross-functionally with our Product Development team to ensure member behaviors and attributes are connected to communication platforms.
• Evolve channels: Expand email and SMS plan to ensure strategies leverage the latest platform capabilities.
• Analyze customer data and help develop segmentation strategies; recommend new attributes to enhance segmentation.
• Other projects and duties as assigned.
• Interface with email, and other vendors to troubleshoot and enhance email performance.
• Maintain a prioritized testing backlog while executing and reporting on email and SMS testing.
• Collaborate on a strategy for email and SMS capture on the WAC site, and in our broader marketing programs to grow list size.

Requirements

• Creative, innovative, and eager to work in a team with a scrappy mindset.
• Email, acquisition, and retention marketing experience.
• Confident knowledge of Google Analytics.
• Experience warming up domains, managing deliverability, and troubleshooting data connections.
• Experience analyzing data and elevating key insights to various internal audiences (cross-functional teams and company leadership), and experience applying data-driven thinking to creative conversations.
• Strong foundation with CRM/customer marketing software, email marketing, and familiarity with analyzing customer LTV and conversion rates.
• Proven track record of growing email and SMS channels for an e-commerce brand.
• 5+ years of very relevant email & SMS marketing experience.
• Customer-centric — you have the ability to understand the WAC member base, from data analysis to market research to customer testing, and represent them in your work.
• Proficiency with Looker or similar business intelligence tools.
• Experience working with internal and/or external creative teams and agencies.

Nice to Haves

• Experience with Intercom and Klaviyo.
• Experience working on teams that rely on a project management tool (specifically Asana).
• Experience with a high-growth subscription business.
• Proficiency in HTML/CSS and SQL
• Experience in copywriting or design.

• If you have a comparable depth of professional experience, believe your skills are directly transferable, and are passionate about our mission, please apply!

The starting salary range for this position is $80,000 - $110,000, commensurate with skills and experience. Wild Alaskan's benefits package includes health, vision, and dental insurance, 401k, PTO, safe/sick time, vacation, parental leave and more, as well as a delicious box of free fish every month.