Social Media & Employer Branding Specialist

Description

SciPlay is a leading developer and publisher of digital games on mobile and web platforms that millions of people play every day for their authenticity, engagement and fun. Since our inception more than 20+ years ago, we’ve been on a player-first mission to provide the most entertaining free-to-play games.

We fulfill our mission by starting with amazing people and are excited to continue investing on our workforce! We are diverse in our backgrounds and our experience, both professionally and personally, and we believe our differences are key to unlocking our super powers. At SciPlay, we are programmed to think untraditionally. That’s why we put such a huge emphasis on our cutlure. Our core values include #beYOU. #playTOGETHER. #embraceCULTURE. #levelUP. #getRESULTS. #justWIN. You can read more about our values here . We have an in-house Culture League is dedicated to all kinds of employee engagement and fun including ERGs, Company Retreats, Parties & Gatherings (Crawfish boil!), New learnings & development opportunities and more.

SciPlay is all about amazing people, with unwavering passion and dedication. The company began in the late 1990s and since we’ve grown and evolved – now we are leading the industry with some of the top casual mobile games on the market. We are looking for someone like YOU - a social media and employer branding specialist to showcase our company's unique culture externally and attract even more incredible people like you to join our team.

We are looking for a passionate, can-do, go getter to join our Marketing team as a Social Media and Employer Branding Specialist. Your work is a critical part of the company’s broader employee branding and global communications program.

Key Responsibilities

As SciPlay’s Social Media and Employer Branding Specialist, you will collaborate and work with cross-functional teams to enhance our brand visibility and engagement on social media platforms – from executives’ thought leadership and corporate programs, to culture, marketing, events, internal comms and more. You should have solid experience with social media world foundations and tactics – new and leading platforms, growth strategies, measurement, as well as a proven portfolio of brand development. A team-oriented and positive attitude is a must.

Reporting to the Director of Global Comms, the Social Media and Employer Branding Specialist will showcase our brand by creating engaging content, devising strategic plans and creative campaigns and analyze performance metrics.

As a Social Media Employer Branding Specialist at SciPlay your Essential Job Functions/Key Responsibilities will be:

• You will work with a core team to support the social media presence for leadership team members by helping develop social content and media opportunities that best communicate the value and relevance of our brand.
• Industry Trends: Keep up with the latest trends, best practices and emerging tech in social media marketing. Generate new social media content ideas around industry-related topics.
• Promote SciPlay's dynamic company culture through social media
• Define KPIs.
• Strategy Development: Responsible for creating and implementing a comprehensive social media strategy aligned with the company’s goals.
• Creation of Highly-Engaging, Shareable Content: Develop polls, on-brand text/copy, pictures, videos, surveys/blogs, memes, vlogs and other social media assets. Content should incorporate SciPlay's unique corporate culture, though leadership, company news/events, employee showcase profiles etc.
• Implement and maintain an organized content calendar, establish cadence and ensure a coordinated posting strategy across all channels
• Analytics and Reporting: Collect, analyze and report on social media metrics including engagement and reach. Make informed decisions about whats working well and where course-correction is needed. SciPlay welcomes new strategies, content and programs to evolve and improve our social marketing efforts.
• Cross-Team Collaboration: Work closely with Culture, Talent Acquisition, HR and other departments to develop interesting initiatives and social media strategies. Cultivate and maintain strong relationships within company.
• Leverage the right tools to manage content.
• Update and manage employer branding pages including BuiltinAustin & Glassdoor
• Social Media Management: Responsible for monitoring and responding to comments, queries or requests that come in through our social channels. The Social Media and Employer Branding Specialist will instinctively pull in the right parties as needed to address any questions/needs.
• Work with Global Comms to create and document global social media policies, including best practices, social playbooks, training materials and how-tos to increase employee engagement

Requirements

Qualifications

• Sound knowledge and experience with social media publishing, listening, and amplification tools key tools such as Facebook Business, Google Analytics, Sprout Social, Meltwater or similar
• Ability to digest and share social insights, rooted in data, with key stakeholders
• Determination to think critically, question your assumptions, and learn from others
• Excellent verbal, written and visual communication skills
• Strong communication, collaboration, and planning skills with attention to detail.
• Detail-oriented approach and commitment to excellence across even the smallest tasks
• Experience with setting up, optimizing, budgeting, and scaling paid social advertising campaigns.
• Experience level: 3-5 years proven experience
• Manage employer branding profiles on sites such as Glassdoor and BuiltinAustin.
• Proven track record of growing and retaining social audiences
• Experience with several Leading Social Media Platforms such as LinkedIn, Instagram, Meta, YouTube, TikTok, Twitter, Medium, Reddit. Working knowledge about how each platform can be effective in different scenarios to achieve diverse outcomes is a plus.
• Must be a Content Creator: Experience in graphic design, copywriting, videography and supportive tools such as Adobe Creative Cloud (Photoshop, Illustrator), Adobe Premiere Rush, Canva, Animoto, Biteable or similar.Expertise in setting up, optimizing, budgeting, and scaling paid social advertising campaigns.
• Proactive thinker who develops insights from data, bringing creative vision and new ideas.

A Few Of Our Highlighted Perks And Benefits

• Hybrid work model (3 days in office)
• Competitive salaries
• Annual bonuses, matching 401k, stock options, and other benefits
• Paid Family Leave
• Annual 2-night company retreat
• Fun environment: Open Office Concept with Ergonomic Seating and Standing Desks. Game Room featuring current generation consoles, numerous game titles, and various table games.
• Food! Fully Stocked Kitchen with Beverages and Snacks, as well as company-paid lunches 2x/week
• Paid Volunteer Time
• Summer Hours

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At SciPlay we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles we have! #beYOU

SciPlay Corporation and its affiliates (collectively, SciPlay) are committed to creating a workforce of credibility and dependability. As a prerequisite to employment with SciPlay (to the extent permitted by law), you shall be asked to consent to SciPlay conducting a due diligence/background investigation on you. This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above. SciPlay is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here EEOC Poster.