Social Media Specialist Jobs

Career Area

Marketing / Sales / Product Support

Does social media feel second nature to you? Are you ready to take your social media experience to a new level? Can you take basic messaging and transform it into exciting, useful messages and disseminate it to the right audiences through the best distribution channels? Do you love being a part of and growing community? If so, Caterpillar is looking for you. We are looking for an experienced social media professional who can help to build our name recognition and provide day-to-day management of robust online campaigns for our Oil & Gas and Marine divisions. Are you the creative, talented, analytical, and innovative thinker we need to join our marketing team?

The Social Media Specialist is an integral part of the marketing team and has direct ownership for the strategy and execution of Caterpillar’s Marine and Oil and Gas global social media channels. This includes the planning and directing of content by coordinating closely with cross team members as well as agencies and working together with our agency partners on the execution, ensuring the content is compelling for our followers while driving company goals. Your focus will be on building brand relevance by planning and strategizing social media campaigns that increase engagement, build, and engage with our community and inspire action. Tracks social trends, oversee audience research, and ensures the brand is showing up authentically across platforms. Understands each social platform and why/how different target audiences use them. Knows how to translate the brand’s positioning for social. Uses data insights to create actionable plans that lead to results.

Job Duties Include, But Are Not Limited To

• Some light travel to collect onsite content with dealers and customers
• Generate reports, pull insights into actionable recommendations and plans, and create presentations to communicate strategies and direction to the team and stakeholders.
• Closely collaborate with cross-functional teams including other Caterpillar business units, marketing, communications and subject matter experts on strategy, ideation, and creation of new content for real-time engagement opportunities
• Social listening and market research into industry segments to seek opportunities and propose adjustments to strategies and approach as necessary
• Social ad campaign and contest planning and management
• Collaborate with teams of agencies and internal team members to improve operational processes, tools, and resources that will lead to high-quality design and creative output across social channels.
• Support marketing and business strategies via social media activities, staying on top of trends and communicating trends to appropriate teams.
• Support global teams with strategies and content that would resonate with their regions which may include platforms like Facebook, LinkedIn, Instagram, WeChat, and/or WhatsApp.
• Oversee the creative development and production of social media content. Be accountable for the final development and production of creative assets and ensure they align with social media objectives. Lead the creation of conceptual ideas and develop new social content that increases engagement and brand relevance.
• Define content strategy, goals, and objectives. Create a measurement framework in partnership with analytics for all social media content to meet department and organizational goals
• Researching and monitoring emerging trends in social media platforms, and themes. Communicate trends and needs to appropriate teams.
• Engage with social media users to grow and foster community

Minimum Requirements

• Strong writing/copy-editing skills
• Knowledge and experience with various digital marketing channels and how they integrate with each other
• Demonstrated knowledge in digital storytelling, editing, and production.
• A degree from an accredited college or university and three (3) years of responsible full-time experience in marketing, public relations, or advertising
• Strong knowledge of and experience with social media and management tools
• Self-driven, proactive, forward thinker, agile, organized, and innovative
• Strong project and time management skills

Preferred Skills

• Experience in Oil & Gas / Marine Industry
• Ability to work in a fast-paced environment
• Social media advertising experience
• Agency experience is a bonus but not required
• Basic video editing and graphic design
• Experience working with B2B brands

What You Will Get

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

Benefits

Because we value your performance, we offer a total rewards package that provides day-one benefits, including but not limited to

Here you earn more than just a salary.

• Paid parental leave
• Medical, dental, and vision coverage
• Voluntary Benefits (Ex. Accident, Identity Theft Protection)
• Company-matched 401(k) plan
• Flexible spending accounts (FSAs)
• Life Insurance
• Healthy Lifestyle Programs
• Employee Assistance Programs
• Competitive salary and annual bonus program
• Short and long-term disability coverage
• Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
• Health savings account (HSA)

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O.

As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers #LI

Relocation is available for this position.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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