Social Media Specialist Jobs

Job Title: Social Media Specialist

Supervisor: Digital Marketing Manager

Job Summary: The Social Media Specialist is responsible for creating compelling social media content and digital assets for the Center for Child Protection’s multimedia and digital communications. This position will collaborate with the Digital Marketing Manager to develop and implement digital marketing strategy, design on-brand creative, write engaging copy, manage social media calendars and monitor social trends and influencers.

Minimum Qualifications:

• Bachelor’s degree with a focus in Marketing, Communications, Digital Media, or related field, relevant experience in marketing and/or advertising preferred

• High level familiarity with social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, & Twitter)

• Experience with Adobe Creative Cloud, WordPress, digital marketing (SEO, email marketing)

• Proficient in photo and video editing

• Genuine interest in educating the community on child abuse awareness

• Professional verbal and written communication ability

• Strong writing skills with a focus on social and digital copy for multiple platforms

• Excellent organizational skills and ability to manage multiple properties

• Bilingual (English/Spanish) is a plus

Job Tasks:

1. Collaborates with Digital Marketing Manager to develop and implement the digital marketing strategy

2. Designs on-brand creative for a variety of uses, including social media marketing, website marketing, email marketing, and additional creative projects

3. Assists in developing and managing monthly and campaign social content calendars

4. Writes compelling social and digital copy in the Center’s brand tone

5. Performs daily posting, monitoring, and community engagement

6. Identifies and proposes innovative social media ideas in support of key program and organizational goals

7. Uses social media marketing and listening tools, such as Sprout Social, to monitor social trends, newsmakers, influencers and stays up to date with changes on all social platforms

8. Identifies, evaluates, and builds relationships with relevant influencers, content creators and bloggers

9. Works with department managers to research and develop content

10. Researches child abuse awareness and prevention to promote via social channels

11. Identifies leaders and influencers and engages them in brand activities

12. Maintains a comprehensive knowledge of the mission, core values and vision of the organization and the children’s advocacy model

13. Attends monthly staff meetings and other community meetings as assigned

14. Provides Program support for forensic, therapy, and medical cases, as needed

15. Performs other duties as assigned

FLSA Status: Exempt

Physical Requirements:

Reaching Occasionally

Handling Occasionally

Typing Occasionally

Talking Frequently

Hearing Frequently

Near Acuity Frequently

Vision Accommodation Occasionally

Color Vision Occasionally

Field of Vision Occasionally

Strength:

Light Work-Lift up to 20 pounds occasionally

Environmental Conditions:

Noise: 3 Moderate

Work Situations:

Direct/control/plan

Influencing people

Dealing with people

Making judgments/decisions