Social Media Specialist Jobs

Job Title: Social Media Specialist

Work Location: Addison, TX

Duration: 18 month contract

Education/Experience Required: Bachelor's degree, or equivalent, Social Media Marketing, Communications / Journalism, Marketing, and/or related field.

:

• Delivers social analytics to evaluate social channels.
• Contributes to U.S. Communications and Sales Force Experience strategy and objectives, driving content for the Facebook group, a private group of more than 100,000 independent sales force members.
• Project manages up to 40 posts per month, designed to educate, increase brand pride and engagement, and create excitement that motivates the independent sales force to take action in their businesses and to become brand ambassadors in their own social media channels.
• Works with internal teams to align efforts and messaging of Company objectives and campaigns, overseeing the creation of social-friendly content.

Responsibilities :

• Provides social media expertise to the organization.
• Demonstrates social and digital expertise to internal stakeholders and senior management serving as the subject matter expert and champion for content best practices, social resources and tools, and industry trends.
• Advises partners on how to convert their campaigns and messages into social-friendly content that's easy to understand and has a clear call to action.
• Monitors and handles intake/vetting of daily member requests and monthly terminations. This is a manual process using multiple applications.
• Project manages/traffics posts in Workfront from concept through launch, keeping up with tasks and routings.
• Uses analytics and data-driven insights to ensure objectives are met and identify new opportunities and recommendations to optimize and grow social media presence and capabilities.
• Delivers meaningful performance metrics and reports to measure social program effectiveness.
• Leads briefing meetings with project owners and Creative partners to develop concepts and execute on posts.
• Actively follows industry experts in social media; and continually stays abreast of best practices in social platforms. Explores new technology trends, solutions and innovation recommending new opportunities.
• Opens jobs in Workfront, assigns tasks, routes content and finalizes for launch.
• Works with independent sales force members on Facebook Lives to help educate and motivate group members.
• Creates monthly content calendar and direction for post creation by Creative partners.
• Develops Facebook group content strategy that includes up to 40 posts per month, including Facebook Lives.
• In partnership with the Channels Manager, establishes content strategy aligned with other sales force-facing communication channels and optimizes the Facebook group as a critical information resource for the independent sales force.

Skills & Qualifications :

• Spanish is a plus, but not required.
• Must have integrated marketing experience with demonstrated in depth knowledge and experience with social media planning, channels, and engagement.
• Experience: 5+ years
• Education: Bachelor/University Degree
• Must be self-sufficient, able to prioritize and organize.
• Demonstrated proficiency in writing is required.
• Critical to this position's success is the ability to manage multiple routine projects with attention to detail. Expected to deal with ambiguity and rapidly changing priorities.
• Education Focus: Bachelor's degree, or equivalent, Social Media Marketing, Communications / Journalism, Marketing, and/or related field.
• Displays in-depth knowledge and understanding of existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.), their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios.
• Must be able to help develop brand experiences from an Independent Sales Force point of view. This requires an understanding of the Product line and Independent Beauty Consultants to be acquired.
• Must be able to collaborate with internal Creative partners and cross functional teams.
• Supervisory Experience:Field of Experience: Cumulative work experience in a social media, communications, marketing/ digital marketing role. Proficient in a project management tool like WorkFront required. Cosmetics and direct selling industry experience highly preferred.
• Must have strong interpersonal, diplomacy and communication skills to effectively communicate, collaborate, and provide direction to internal staff, executives and IBCs. Must have good presentation skills and be comfortable presenting in front of large audiences.
• Translates complex data into smartly contextualized conclusions and reports. Ability to advise stakeholders on making data-driven decisions.