Senior Vice President, Marketing - Remote | Wfh

Sandata Technologies is a leading provider of software technology solutions serving home care and I/DD agencies, managed care organizations, and state payer programs across the United States. Our innovative solutions have been implemented by over 15,000 provider agencies, 19 state payers, and 50 MCO payers to ensure compliance with regulatory requirements and streamline operations while maximizing revenue.
At Sandata, we are committed to creating a diverse, equitable, and inclusive work culture where every individual feels valued and respected. We celebrate unique stories and strive to build equity in our people, systems, and processes. We are looking for a Vice President of Marketing to join our team, who will be responsible for providing strategic and operational leadership in the areas of brand awareness, corporate messaging, go-to-market strategies, competitive intelligence, research, and lead generation.
As the primary marketing contact for the company, you will implement corporate marketing strategies and brand management initiatives to increase brand awareness, lead generation, and overall growth and expansion of Sandata's initiatives. You will collaborate with subject matter experts and account management to identify and pursue new business opportunities, partnerships, and market segments while elevating the brand and reputation of Sandata.
You will manage demand generation programs that drive revenue, including marketing-driven campaigns, events, webinars, SEO, SEM, webinars, ad-retargeting, and more. You will also measure the effectiveness of marketing efforts and take necessary steps to guarantee the ongoing effectiveness and efficiency of all marketing activities.
The ideal candidate will have a marketing or communications degree, MBA required, along with a minimum of 10-15 years of senior-level marketing experience, preferably in the healthcare industry. You should have experience managing, motivating, and inspiring staff to achieve business goals and objectives and providing mentoring support to individual contributors.
At Sandata, we offer an attractive benefits package that includes medical, dental, and vision coverage, flexible spending accounts for health and dependent care, a 401(k) plan, tuition reimbursement, and paid certification programs. We also provide a casual work environment, remote work options, frequent employee events, and fun social clubs.
Sandata Technologies is an Equal Opportunity Employer, and we encourage applications from all qualified candidates regardless of their race, gender, age, religion, disability, or veteran status. We are excited to grow our efforts and to grow further together with our new Vice President of Marketing.