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Senior Product Manager, Web
Company | Asana |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-09-27 |
Posted at | 8 months ago |
We are looking for an experienced product manager to lead the team responsible for driving customer adoption, engagement, and monetization through our website, asana.com. Our website serves as the front door for millions of prospective customers each month and is an essential destination for current customers striving to get the most out of Asana. In this role, you’ll build close ties with teams within and beyond the Product to ensure our website is seamlessly integrated into our core product experience from sign-up to renewal, with the ultimate goal of driving activation, visitation, retention, and monetization. To achieve these goals, you’ll build net-new products and web-based experiences, as well as run iterative optimizations to improve outcomes on asana.com and within our product.
- Partner with engineering and cross-functional teams to execute roadmaps.
- Partner closely with our Marketing and Customer Experience teams to understand how to inspire and support product activation, usage, and engagement via sign-up/account claim experiences, site personalization and content recommendations, and optimizing sales & support flows.
- Mentor new PMs and share best practices with the product team.
- Create and drive a strategy that balances multiple priorities and use cases across customers and product teams.
- Be a close partner to our Sales and GTM teams in connecting with customers to understand their priorities, pains, and perspectives.
- Define and deliver a compelling roadmap for driving user engagement, retention and business results via our web properties and its in-app touchpoints.
- Maximize clarity by bringing a data-driven mindset to setting goals and milestones.
- You are strategic. You inspire the company by creating bold, game-changing ideas and delivering them across a set of customer problems.
- You help to grow team Asana by mentoring others, creating great team morale, and sharing best practices.
- You have experience with A/B test design and product-led-growth principles.
- You get stuff done. Create, flex, and evangelize a roadmap. Thoughtfully break down projects into MVPs to maximize customer value with the least amount of work.
- 5+ years of experience as a Product Manager, Technical Product Manager, or equivalent. Experience in optimizing web-based user acquisition funnels, and co-creating scaled adoption and retention strategies with GTM partners.
- You have a growth mindset. You lead with curiosity and are open to feedback.
- You center on the customer. You elicit non-obvious customer needs, and synthesize research to gain a deep understanding and narrow definition of a problem.
- You have strong communication and collaboration. You co-create with teammates to deliver high-quality results. You speak and write with clarity.
- Mental health, wellness & fitness benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
- Inclusive family building benefits
- Career coaching & support
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