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Senior Associate Product Manager, Eos
Company | Alphatec Spine |
Address | Carlsbad, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-28 |
Posted at | 8 months ago |
The Senior Associate Product Manager, EOS will be responsible for driving the web and mobile platforms, and its integration with and to pre-operative imaging systems, alignment and surgical planning applications, mobile applications, rod-bending solutions, and intra-operative imaging/alignment systems. Responsible for supporting the development and execution of product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. This position will be in the EOS/AlphaInformatiX team, responsible for information-based technology systems used as adjunctive technology in spine surgery.
- Other duties as assigned
- Develops professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
- Understands and leads the development of the web and mobile platforms, comprising of the end-to-end workflow involving pre-operative imaging, processing, and surgical planning solution and integration with downstream application such as rod bending and intra-operative systems
- Ensures solutions meet not only end user (surgeon) needs but also data collection and research needs
- Assists with integration of ‘data driven capabilities’ where AI powered insights are incorporated into the user experience
- Assists in developing sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line
- Provides support for the design, development and implementation of products and service lines on cross-functional teams
- Able to travel between 15-40%
- Participates in marketing events such as seminars, trade shows, and convention events
- Manage an travel and promotional budget
- Collaborates with surgeon customers alongside internal Systems and Software engineering teams to develop product requirements and features
- Drives the development and implementation of product marketing campaigns for EOS related product lines, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis
- Interfaces with EOS/Clinical Account Managers (CAMs) and Regional Sales Managers (RSMs) team to drive EOS sales and utilization
- Assists in identifying priorities of present and future products by determining and evaluating current and future market trends
- Assists in driving U.S. market share by developing marketing plans and programs for each product, coordinating and assisting with training
- Excellent oral and written communication skills
- Ability to work under pressure
- Ability to organize and prioritize workflow and to meet established timeframes
- Strong attention to details
- Superior interpersonal skills
- Ability to multi-task within a cross-functional team
- Ability to prepare sales forecasts
- Experience collaborating with software development teams
- Ability to represent the company at a variety of business functions or situations in a professional and competent manner
- Knowledge of the spine market and the ability to continuously evaluate trends and adjust strategy to compensate and take advantage of shifts
- Ability to perform multiple tasks in a fast-paced, team environment
- Bachelor’s degree in Marketing, Software Engineering, or related field
- 2+ years of related experience, or equivalent combination of education and experience, preferably with technology products and/or in the orthopedic device industry specially the spine industry
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