Senior Manager, Social Media

Who We Are - MANSCAPED® is a fast-growing consumer lifestyle brand specializing in men’s grooming and personal care products. On a mission to help men level up, MANSCAPED® designs and distributes premium tools, formulations and accessories that introduce a whole new self-care routine for men. MANSCAPED® operates as a truly global omni-channel company, currently available in 38 countries worldwide and counting. With growth like this, we are adding to almost every department at MANSCAPED®! We are a values-driven company with a keen interest in ensuring the success of every employee.

Who We’re Looking For - Reporting to the VP, of Marketing, we are in search of a Senior Manager, Social Media to lead our Social Media team of Managers and Specialists. This person will play an integral role in building the social media roadmap, keeping timely trends and creative opportunities top of mind. The right person is comfortable being filmed and representing MANSCAPED® on our social channels.

Keys to Success - As a member of the Marketing Team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities:

• Create, publish, measure, and optimize social media content across multiple channels including Instagram, Twitter, Facebook, TikTok, Pinterest, LinkedIn, and YouTube
• Serve as a key contributor to developing and executing new brand partnerships
• Outline goals and objectives week over week for the Influencer Department
• Measure the success of organic social media content and campaigns and make recommendations for improvement
• Lead and manage the social media team including Social Media Associates, Managers and Specialists
• Collaborate with internal content production team to develop photography and video assets
• Participate and play a key role in the conception, creation, and execution of industry-leading social media content campaigns through social media
• Leverage reporting insights to craft social media content that reaches relevant, untapped audiences
• Proactively engage with viral social media content to generate brand reach while using the MANSCAPED® brand voice
• Other duties as needed
• Collaborate with Marketing, Creative and Retail teams as needed for cohesive social media campaigns and launches
• Build, grow and engage our loyal community of brand champions in our Facebook Ballers community
• Manage the hiring process for the Social Media Team
• Keep a pulse on internet culture and trends to produce engaging content across all social channels

Qualifications:

• 5+ years of relevant social media experience working on brands of large scale to drive business growth
• Strong track record of frequent, timely social media posts that have maximized views and engagement
• Experience working with or for grooming/beauty, DTC, and/or CPG companies
• Knowledgeable using social media management, reporting and analysis platforms
• Experience managing Facebook Groups with large membership
• Possess a strong creative sensibility and ability to develop fun and engaging content
• Deep knowledge of social platforms including Instagram, Twitter, TikTok, Facebook, and YouTube

MANSCAPED® Benefits:

• Life AD&D + LTD Coverage
• Paid Mental Health Days
• Medical, Dental, Vision, HSA + FSA
• 40 Hours Paid Sick Leave
• Paid Parental Leave
• Pet Insurance
• 9 Paid Holidays & Birthday
• Monthly Utility Allowance
• Employee Discounts
• 20 Vacation Days
• Paid Volunteer Time
• Employee 401(K) Plan