Senior Director, Social, Creator & Culture

ABOUT THE ROLE

We are seeking an exceptional person to lead our Social and Creator teams, and to spearhead and accelerate Peloton’s role in culture. We have a brand and range of communities loved by millions, but have only just started to tell these stories, or co-create with these communities. This role is about growing our cultural relevance and brand by engaging and creating content and experiences with our communities, our instructors, our members, creators and other influencers. To focus on the people who make Peloton, Peloton.

YOUR DAILY IMPACT AT PELOTON

• Lead a talented Social team, currently managing Peloton’s global social presence, predominantly Instagram, TikTok and YouTube, but testing other emerging opportunities.
• Build out a dedicated Creator team that pushes the work already done in this space - see Alix Earle and Bretman Rock partnerships - and places Creators at the center of our marketing strategies. You will own the creator strategy and execution across micro, mid and macro creators, supporting both brand and performance goals.
• Own all social reporting and analytics, always making the case for social and community’s key role in Peloton’s brand and growth.
• Sit on the Consumer Marketing leadership team, alongside Product Marketing, Integrated Marketing and Brand Marketing leaders.
• Work closely with the CMO and other executives, given the importance of our communities to Peloton’s brand and growth.
• Partner with our unique Instructors to integrate them into Peloton’s social strategies, and also help build their brands on key platforms.
• Continuously push our thinking in social and creator marketing - show us how to be better.

YOU BRING TO PELOTON

• A highly motivated, innovative, nice person, with a growth mindset.
• Likely has experience of building a social / brand presence from scratch, or driving meaningful change in approach at a larger brand.
• Experience managing and mentoring a high performance team, and creating a fun, rewarding work environment.
• Has led, or been in and around, extensive creator marketing, either in-house, or working with creator agencies. Who should Peloton work with, and why?
• Inherently understands Internet culture and how to build community, and can instantly make us better at doing this in an authentic way. Our unique community requires someone at the bleeding edge.
• Has excellent craft, tone and creative taste - we would love to see your work.
• Has experience building a content engine, with creative resources or agencies, that can create content at the speed of culture.
• Has experience of running Social at important, culturally relevant brands that have a clear POV in social, and where social is a key driver of the overall brand.

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

• Child care and family care discounts
• Short-term and long-term disability
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Commuter benefits and Citi Bike Discount
• Free access to Peloton Digital App and apparel and product discounts
• Generous paid time off policy
• Pet insurance and so much more!
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Medical, dental and vision insurance

Base Salary Range

$287,000—$373,100 USD

ABOUT PELOTON:

Peloton provides Members with expert instruction, world-class content and the fitness industry's leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: [email protected]

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.