Social Content Manager Jobs

About The Role

Peloton’s Content Department produces classes year round in order to deliver a broad range of highly engaging live and on-demand content to our members. We are a highly collaborative, fast paced, rapidly growing department. We’re looking for a hands-on, fitness forward, creative Social Content Manager who can lead social strategy & daily execution for our instructors & team initiatives. Project management skills & understanding of social audiences and trends is a must.

YOUR DAILY IMPACT AT PELOTON

• Act as collaborator lead in social pitch process for individual instructor and apparel handles
• Assist Peloton instructors on social brand development, content execution in partnership with instructor leadership
• Oversee a cross-functional social content calendar, serving multiple marketing, content and instructor initiatives
• Work cross functionally with brand social account to make cohesive
• Set strategy around social content creation & posting cadence, focused on the following: class content highlight moments, apparel drop promotion, marketing of content initiatives, highlighting Peloton instructor brand
• Work to identify social amplification opportunities in all aspects of instructor presence - class content, events, studio, etc.
• Develop and lead a Member UGC strategy to highlight studio experience and member connection
• Set KPIs for social content, build out reporting structures to track those KPI metrics
• Lead regular ideation sessions, identify gaps in social amplification
• Lead social shoot coordination and execution, working with leadership and instructor partners
• Be an expert in the social space including platform algorithm updates, best practices and emerging platforms

YOU BRING TO PELOTON

• You can identity a story or trend and can craft relevant content to join the conversation
• You have a minimum of 3-5 years experience as a producer, project manager, ideally in the social space
• You know how to work using the following social analytics tools Google Analytics, SocialFlow, Hootsuite, Dash Hudson, Echo Box, Chartbeat, Sprout Social
• You have excellent writing skills and can write quickly and accurately
• You are adept at spinning plates while managing multiple internal partners
• You have excellent project management skills and can balance multiple projects and prioritize your work

Base Salary: $88,600.00 to $115,200.00

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

Benefits

To achieve this goal, we offer robust and comprehensive benefits including

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family.

• Child care and family care discounts
• Commuter benefits and Citi Bike Discount
• Access to mental health services
• Free access to Peloton Digital App and apparel and product discounts
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Employee Stock Purchase Plan
• Pet insurance and so much more!
• 401k, tuition reimbursement and student loan paydown plans
• Short-term and long-term disability
• Generous paid time off policy
• Medical, dental and vision insurance

About Peloton

Peloton provides Members with expert instruction, world-class content and the fitness industry's leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: [email protected]

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