Remote Digital Media Analyst

MarketScale specializes in B2B media and marketing solutions across 16 core industries: Architecture, Healthcare, Construction, Transportation, Pro AV, Building Management, Sports and Entertainment, Hospitality, Retail, Industrial IoT and Manufacturing, Software and Electronics, Education Technology, Sciences, Business Services, Energy, Food and Beverage. MarketScale Studio decentralizes content creation and leverages our platforms like Amplify and Engage for audience growth.

Position Overview:

As a part-time Digital Media Analyst (DMA), you will act as a strategic advisor for B2B clients in our core industries. Working 15-30 hours per week, your role will be to provide in-depth strategic insights rather than focusing solely on data analytics. You will advise and strategize for 10 client accounts, sharing valuable recommendations with Digital Media Strategists (DMS), the executive team, and clients when appropriate.

Responsibilities:

• Collaborate with Digital Media Strategists to understand and refine client goals in areas such as:
• Periodically join client meetings to share specialized insights and strategic advice tailored to their industry.
• Present data-backed recommendations to improve performance on MarketScale's Amplify and Engage platforms.
• Trade Shows: Offer insights for maximizing ROI through strategic booth placement, lead capture techniques, and post-show follow-ups.
• Media Projects: Provide strategies for optimizing video production, podcasting, virtual events, and Amplify channel initiatives.
• Messaging: Create targeted messaging frameworks tailored to industry-specific challenges and opportunities.
• Market Expansion and Research: Utilize your industry-specific knowledge to advise on market penetration and growth strategies.

Qualifications:

• Proven ability to communicate complex strategies effectively to both internal teams and clients.
• Ability to thrive in a remote work environment and manage time effectively.
• Demonstrated success in developing and executing B2B marketing strategies.
• Minimum of 5 years of experience in B2B strategy, strongly preferring candidates with in-depth experience in one or more of MarketScale’s core industries.
• Bachelor’s degree in Business, Marketing, or a related field.
• Proficiency in relevant software for project management and basic data analysis.

MarketScale is a B2B media and marketing company, that helps many of the world’s leading enterprise companies start and manage their own media channels including podcasts, live broadcasts and events, original video productions and more. If you are looking to work in an inspiring, creative and entrepreneurial field, at a fast-growing company apply today.

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