Social Media Manager - Remote

ROLE OVERVIEW

We are seeking a highly motivated and creative Social Media Manager to join our team. In this role, you will be responsible for driving social media content creation and engagement, collaborating closely with our marketing teams to develop and execute effective social media strategies. Your role will contribute to the elevation of our social and branded storytelling for all Kiefer Aquatics and the Lifeguard store social media accounts. This is a full-time position.

Requirements:

Primary Responsibilities

• Collaborate with the marketing teams to develop and execute social media strategies and content that align with our brand's objectives and values.

• Coordinate with team to incorporate local store content into our main social media accounts. Coordinate store takeovers for relevant events such as swim meets and trade shows.

• Manage assets, provide content support, and engage with users on social media platforms.

• Assist the team with asset requests, file management, scheduling posts, tracking links, and calendar coordination. Take ownership of all weekly social media posts and stories.

• Stay updated on trending competitors, hashtags, user-generated content, and potential partners for paid posts or content creation. Identify content opportunities for our primary channels.

• Provide weekly and monthly analytics and reports, including @mentions, sentiment analysis, key topics, and conversation opportunities.

• Monitor and share brand-specific, industry, and social platform trends and insights.

• Provide support to the marketing team in other areas as needed, such as email marketing and YouTube video management. Assist in building out creative assets.

• Previous experience as a swimmer or lifeguard is a plus.

General Expectations

• Industry leading service commitment with our customers.

• Learn and support effective usage of our systems and workflows that support the business.

• Develop customer relationships by phone / virtual / email with (select) in person meetings.

• Remain up-to-date on industry developments that could impact the business.

Success of Role

• Increased brand awareness and following for both Kiefer and The lifeguard store social media accounts.

• Continuous, engaging content generated daily via stories and posts.

• An increase in consumer engagement on the account and consumer generated content to the accounts

• Increased traffic and revenue to the websites through the social media channels

Experience & Attributes / Candidate Profile

• 1-2 years of experience creating content for social media, including photography, videography, and graphic design, with a strong understanding of best practices and content styles for various platforms.

• Passion for social media and digital trends, with a particular focus on Facebook and Instagram. Knowledge of TikTok is a plus.

• Proficiency in Photoshop/Illustrator or other creative programs for content creation and in-app editing.

• Excellent written and oral communication skills.

• Highly organized and efficient.

• Self-starter and solution seeker who thrives in a fast-paced, team-based environment.