Storyteller Jobs

Project Overview

Create a clear story that can be used as a go-to-market to connect our audiences with the company and communicate the company’s products and services. Develop a narrative that can then be applied to mediums such as video, web, and sales decks.

Project Goals

• Define and articulate a clear brand story for Watchful
• Use this direction to update and define various ways that we go to market:
• Web
• Video
• Sales Communications

Scope Of Work

1/ Define and present the story

Interview team members, review content, and recorded customer video conversations to define and articulate the brand. Present recommendations and get approvals for new messaging.

2/ Develop storyline across GTM channels

Define recommendations and build scripts for video, web,, and sales communications to reflect this narrative.

Evaluation Metrics

Watchful will evaluate bidders and proposals based on the following criteria:

• Samples and/or case studies from previous projects.
• Projected costs.
• Previous experience/past performance history.
• Responsiveness and answers to questions in the next section.

Target Deliverable Schedule

Goal to have storytelling direction approved by August 4, 2023 with copy and all assets defined by August 18 with delivery and live by Sep 29, 2023. The recommended plan timeline is here. If these dates need to be adjusted, please include your readjusted proposed date, as well as your reasoning for shifting the schedule. Proposed date changes will be considered.

Submission Requirements

• Areas that you recommend outsourcing vs. handling yourself
• Examples of storytelling initiatives at similar companies that you have executed and any relevant results
• Your fit for this initiative and how you would approach it
• Your recommended timeline to hit these initiatives
• Estimated costs and what’s included
• Examples of applying consistent storytelling to video, websites, and sales enablement and any relevant results
• Out of the box thoughts based on your knowledge of Watchful.ai