Product Manager, Training Jobs

Overview
Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage dating back to 1895. Reebok was founded on athletic footwear that changed the direction of sport. Since then, the art of outpacing expectation has brewed in the brand’s DNA. This is what fuels Reebok to break up boundaries and incite movement. And to make products that help others explore exactly what movement means to them. Reebok strives to deliver each and every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Reebok is an American-inspired global brand with headquarters in Boston, MA.
Purpose
Identify, develop, and implement product opportunities in line with Performance Sport SBU strategy, for the profitable growth of the training footwear category. Effectively manage the product creation process from design creation, including product briefs, line confirmation, sell-in decks, and presentations.
Job Responsibilities
Product Strategy

• Lead, manage, and include all appropriate functions in the range planning process, inclusive of model selection, silhouette offer, color, and flow plan, etc
• Coordinate with other categories (e.g. Running, Athletic Leisure, Apparel) to co-develop concept-led stories that include both Performance product for strategic brand and key account growth initiatives
• Build profitable and efficient product range, adhering to KPIs and financial targets
• Create dynamic product sell-in documents and presentation for key milestone and account meetings
• Coordinate with brand communications team to plan, execute and deliver product storytelling tools
• Execute the product line / category life cycle from concept determination through sales and distribution
• Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic.
• Develop and communicate product briefs utilizing strong consumer focus and market acumen
• Lead virtual and in-person presentations of product / product strategy to others, such as operating partners, direct accounts, and Sales
• Develop initiatives that drive growth in line with Corporate and Business Unit strategies

Market Strategy

• Identify trends and new activities happening in the Training landscape.
• Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives
• Ensure correct brand positioning of product line consistent with brand DNA
• Participate / develop business plans
• Integrate and drive all appropriate functions in the Go-to-Market process
• Define marketing strategies that are consistent with target consumer and overall marketing strategy

Industry, Market, and Consumer Acumen

• Analyze and summarize research data
• Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products
• Benchmark competitor product / strategy, and analyze sales trends to enable fact-based decision-making
• Interpret and understand consumer dynamics, predict shifts, and react to trends; Translate market and research analysis to tangible product concepts
• Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs

Manage Business (Processes and Projects)

• Work cross functionally with external factory partners
• Lead team to produce high-quality work and display professionalism while under pressure
• Lead departmental and/or cross-function, special seasonal project teams
• Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner

Knowledge Skills and Abilities:

• Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process
• Excellent analytical skills
• Ability to work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing work efficiently
• Partner with cross-functional leaders to ensure quality across entire commercialization process
• Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance
• Strong communication and interpersonal skills

Qualifications

• Ability to travel internationally
• Previous experience in sports/fitness industry or at a Global Consumer lifestyle brand preferr3ed
• 5+ years’ experience in product management, merchandising, marketing, strategy or related field
• Knowledge of product creation process
• Bachelor degree in related field
• Proficient in Microsoft Office products
• Excellent verbal and written language skills in English
• Strong presentation skills (presenting to large groups is expected)

Requirements & EEO Statement
SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).