Ppc Analyst Jobs

3224 Parkside Center Cir., Tampa, FL 33619
PPC Analyst - PPC Division
Competitive Compensation
Full-time Position
BA/BS Or Equivalent Working Experience Required
For immediate consideration, please apply online to this ad, and upload your current resume.
We are seeking a PPC Analyst to help manage client accounts through online Pay-Per-Click campaigns within Google & Bing. You will responsible for all external, online acquisition marketing, managing the strategy, execution, and optimization across channels. To qualify you must be extremely data and analytics focused, and have experience managing digital marketing campaigns and budgets across all channels. Must have solid Google AdWords, Bing Ads, and Google Analytics experience. Social Media Marketing experience is a plus.
Star Performance Marketing has been in Automotive Advertising for 10 years. We are a full-service advertising agency and a virtual one-stop when it comes to automotive advertising offering services in: Direct Mail; TV; Radio; Event Promotion; Dealer Branding; Online Advertising; Public Relations
PPC Analyst - :
Implement, manage and optimize all digital marketing paid campaigns. Monthly account review calls with clients, good customer service and excellent communication skills are required.
PPC Analyst - Job Responsibilities:

• Monitor keyword bids and budgets on a daily basis to ensure monthly and quarterly budgets are met
• Analyze and assess the performance of PPC campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
• Experience with budget recommendations Google and Bing search, display and Pre-Roll campaigns
• Measure and optimize PPC campaigns thru Google AdWords, Google Analytics, and Bing
• A/B testing, evaluating CRM data and lead monitoring.
• Collaborate with marketing team to maintain a consistent brand voice and message across all paid programs.
• Develop new and eliminate underperforming PPC ad copy/keywords.
• Implement successful PPC bidding strategies and effective keyword management.
• Continually monitor, revise, and optimize PPC ad text as necessary.
• Develop marketing and strategy for multiple pay per click campaigns
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

PPC Analyst - Requirements:

• Google AdWords Certification: Required or at least 2-year experience
• Excellent writing and grammar skills needed.
• BA/BS or equivalent working experience.
• Ability to establish priorities, multi task and work proactively and independently, or as part of a team.
• Google Analytics Certification: Required or at least 2-year experience
• A/B testing, evaluating CRM data and lead monitoring experience.
• Driver's License
• Strong knowledge of Paid Search Engine Marketing.
• Ability to work well under pressure and deadlines.
• Experience with keyword analysis and selection.
• Experience in the Automotive Advertising Industry preferred, but not a must.
• Experience handling marketing budgets and forecasting/reporting results.
• Quick learner - self-motivated and able to multi task on multiple projects simultaneously.
• Good project management abilities with capability to meet deadlines
• Analytical thinker - able to come up with solutions --- Problem solver.
• Excellent communicator with ability to sell a plus
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, re-targeting, Pre-Roll. Social media advertising (Facebook, Twitter, LinkedIn, Pinterest, and more) a plus
• Ability to perform competitive site analysis
• MS OFFICE skills required.

PPC Analyst - Job Benefits:

• Paid Vacation
• Full-time Position
• Competitive Compensation based on experience and qualifications - to be discussed at interview

We are an Equal Opportunity Employer.
All applicants must be able to demonstrate the ability to pass
pre-employment testing to include background checks,
MVR, and drug screen.