North America Marketing Event Specialist Open Remote Us

This role has been designated as ‘Edge’, which means you will primarily work outside of an HPE office.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

How You'll Make Your Mark

As a Marketing Event Specialist, you will develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.

Responsibilities

• Aligns organizations/processes to achieve program goals.
• Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs.
• Develops/manages GTM program budgets.
• Drives continuous improvements to GTM efficiency and effectiveness.
• May drive customer and partner development/relationships specific to GTM programs.
• Defines and/or manages execution of GTM marketing strategies and tactical plans.
• Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis.
• Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks.
• Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns.

About You

Education and Experience Required:

• Event Concepts/Event Planning experience.
• Agency, sales and/or channel experience a plus.
• Extensive marketing experience, including offering marketing, segment marketing and partner marketing.
• BA or BS in Marketing or related field; MBA preferred.

Knowledge And Skills

• Strong project and budget management skills.
• Strong influencing and consensus-building skills.
• Expert knowledge of marketing principles, practices, tactics and tools.
• Strong analytical skills.
• Excellent written/oral communications.
• Expert knowledge of offering, segment, partner and account- based marketing.
• Excellent negotiating skills.
• Well-developed understanding of the industry, offering categories and company offerings/strategy.
• Excellent interpersonal skills.
• Ability to build, manage and influence virtual teams.
• Ability to interface effectively with all levels of management and functional disciplines.
• Conflict resolution skills.
• Expert knowledge of advertising/direct marketing/research vendor practices and procedures.

Join us and make your mark!

Find Out More About Us And Follow Us On

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HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

#unitedstates

Job

Marketing

Job Level

Expert

States with Pay Range Requirement

The expected salary/wage range for a U.S.-based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. If this is a sales role, then the listed salary range reflects combined base salary and target-level sales compensation pay. If this is a non-sales role, then the listed salary range reflects base salary only. Variable incentives may also be offered. Information about employee benefits offered can be found at https://myhperewards.com/main/new-hire-enrollment.html.

Annual Salary: $95,100.00 - $218,700.00

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.