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National Account Manager- Walmart & Sam's Club
Company | Diageo |
Address | Bentonville, AR, United States |
Employment type | FULL_TIME |
Salary | |
Category | Beverage Manufacturing |
Expires | 2023-08-27 |
Posted at | 9 months ago |
- Lead the communication process across a cross-functional collection of Shopper marketing, Sales analytics, Category development, E-Comm, Diageo Performance Management, Diageo Chain Directors, and the Distributor partners at market level
- Work closely with Diageo sales team, Performance Management, and Distributor leadership teams to drive detailed execution of customer initiatives and develop processes and tools for metrics tracking.
- Develop and present business reviews and channel opportunities to Senior Leadership Team
- Deliver against annual Volume, Net Revenue, Price Mix, and Share targets and lead appropriate measurement & evaluation of investment.
- Participate in the design and develop of customized annual plans using priority sales drivers to deliver Diageo financial and volume targets. The spirits annual plan will include brand level sales and marketing activity with extensive coordination with the key wholesalers.
- Develop positive relationships within each customer
- Merchant’s, E-Comm, Marketing, Operations and Replenishment teams.
- Conceptualize to develop ground up, solutions for balanced growth drivers within both retailers.
- Develop, sell-in, and communicate quarterly programming plans, assortment reviews, innovation opportunities and customer-specific initiatives that support the overall annual plan.
- Assist in Handling A&P/Trade spends, ensuring budgets are strategically aligned with brand and customer strategies and delivering value targets. Lead communication with local markets to ensure alignment between target spend and existing local spends. Review planned & committed trade spend quarterly with the Team Director and Finance Manager.
- Lead opportunity and risk assessment process throughout the year to ensure course correction as needed to hit the annual plan; Deliver on all monthly BPM requirements
- Develop and implement annual operating plan for each chain, aligning customer and Diageo growth goals and opportunities, prioritizing accounts based on overall opportunities.
- Build positive relationships with distributor national account teams, local market teams, and category development teams. Develop customer management routines and cadences.
- Shown success record of influencing and negotiating customer strategy and execution.
- Fact based selling skills and business analytics & analysis skills to identify trends and opportunities across the chain customer base. Solid understanding of Retail Link, IRI or Nielsen analytics.
- Strong familiarity with Mass and Club Channel through fast paced category, preferably in a DSD environment.
- 4 Year College Degree Required (MBA Preferred) with specific experience in an expansive regional or national account CPG or 3 Tier category in a diverse beverage alcohol distributor network preferred (Open, Control and Franchise)
- Passion for winning, communicating, and influencing skills internally and externally.
- Position will require frequent travel for customer account calls and distributor meetings to ensure local market / wholesaler collaboration
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